A tip to Cut Your cpc in half

[surf4soul]

I found out a way to cut your cpc in half most of the time. It works really good and higher paying words.

If the keyword is in your title you get a higher quality score and it drops you cpc. Create the new ad in a new ad group and delete the old one.

Kevin

[mark1111]

I think I'd let it run first and establish a history and make sure it works before deleting anything.

[surf4soul]

yeah well this works good if the keyword is inactive.

[inferno]

yeah, perry mentioned it 2 days ago, good call though.

[outland88]

That's exactly what Google wants you to do IMO. People including your competitors are more likely to click on a fresh ad to see what its about. Higher clicks for Google, more work for you, but not necessarily conversions.

[toddb]

outland relax. The one or two curiosty clicks from a competitor is not a big deal to most of us. The click fraud is there wether it is a new ad or an old one.

Edit: horrible spelling.

[toddb]

What about in the body? anyone have an idea?

[RonnieG]

Problem with this approach with geo targeted ads is that the title line does not allow enough characters to adequately support it.

For example, "fancy blue widgets" will fit on the title line. However, "mycity mystatename fancy blue widgets" exceeds the maximum characters allowed. Now if Google was smart enough to recognize two digit state codes in the title as equivalent to the spelled-out state name in the key word phrase when it determined ad quality and relevance rankings, it would be great!

I have been experimenting with variations in the ad text, but too early to tell yet.

[danger]

surf4soul, do you mean dynamic keyword insertion using {Keyword} or putting the actual keyword in the title?

[fischermx]

There are other threads where I read, that dynamic insertion is bad for lowering your CPC, so I'd guess he is refering to manually create the ad with the keywords on it.

[surf4soul]

manual insertion works. Not sure about dynamic.