New To Google Adwords - some questions

Why are the impressions so low?

[invisible777]

If I'm paying Google upwards of $150 a month ($5 a day), why are my impressions so low? I just started my first campaign 3 days ago and I have 44 impressions and 6 clickthrus. I'm using over 75 keywords and I'm targetting the US, Canada, Australia and UK. I'm finding it hard to believe only 44 people have searched for 75 of my keywords. On my Campaign Management page it ony lists the first 12 keywords as having an average position, every keyword below it has no stats whatsoever. They are all active. My group max CPC is .10, although many of them go up to .25 and .35

Can someone clarify this, or give me tips for optimization or perhaps notice somethng I'm doing wrong?

Thanks for reading

[ScottG13]

Is your daily max budget high enough? You may be capping out and they stop showing your ads.

Also, if your max cpc is not high enough, your ads may not be shown if everyone else is willing to pay much more.

[invisible777]

my max cpc is .10, and when I use the Estimate Traffic thing it says I should be getting upwards of 120 clicks a day.

[ScottG13]

I can tell you that AdWord's traffic estimator can be wildly inaccurate.

[invisible777]

haha yea, seems it

also, when i search google using my exact keywords, ive only seen my ad maybe once or twice. shouldnt it be there everytime?

[patient2all]

Is your rather meager budget of $5.00 a day based on Google's Budget Estimator? I've found that's never a good number to use.

Your CTR of 13.6% is certainly an auspicious beginning. Try at least doubling or tripling it for a few days and see what happens.

patient2all

[JayC]

>> my max cpc is .10, and when I use the Estimate Traffic thing it says I should be getting upwards of 120 clicks a day.

But, if you were to get 120 clicks at .10, you'd spend $12... so with a daily budget of only $5 you can't get the maximum number of impressions. The reason you don't see your ad with every search, then, is that the system attempts to display it only enough to stay near the daily budget.

As others have said, the Estimator is pretty inaccurate. There's really no way it can be completely accurate, since it can't judge how well your ads are written, how effective your headings are, etc.