Newbie Adwords Question

Home Page or Product Page

[zmroberts]

So I am getting ready to start my first adwords campaign to generate some traffic. I have a review type site with a different page for each product. Should I bid on specific product keywords and send the user to the specific product page... or should I send people to my home page.

Also... Is there a way to make a whole bunch of different links part of the same campaing... so if I bid on product1 and send them to product1.htm and also bid on product2 and send them to product2.htm, can it be part of the same campaign?

Thanks for the help!

[TheGuyAboveYou]

Definately send them to the exact product page.

For each targeted keyword you should have a seperate ad group. So your camping will be companyx then under that you have adgroups for
product x
product y
product z
etc.

In each add group you send them right to the product.
The add and the page you send them to should be highly targeted.

[zmroberts]

great... thats what I thought made the most sense but didn't know you could break it out like that.

Thanks

[zmroberts]

oh hears another newbie questions... I am going to be bidding on very specific product names. Should I start at the minimum .05 per click and just see what happens or is it a good idea to start out higher? no reason in bidding higher if you can get it for cheap right?

[TheGuyAboveYou]

My approach is this:

Do you want to know now or six months from now if you products/ads/page will convert?

I would start higher to get some data on conversions.

[zmroberts]

OK great... here is my last and final question... I don't understand how a phrase of more than one words is considered a keyword. My site is geared towards product reviews... would I be better off bidding for "product" or "product review"... which one will likely be cheaper per click?

Thanks