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campaign didn't start - keywords already on hold!?

         

zoreli

6:47 pm on Aug 8, 2005 (gmt 0)

10+ Year Member



Hi to all

I am new in AdWords world and I have a question for more experiecned users.

I create my campaign, and Google put on hold some of my keywords before my campaign to be started, as soon as I place my maximum price per click.

Is that because I bid too low or...?
Thanks, Zoreli

arinick

6:52 pm on Aug 8, 2005 (gmt 0)

10+ Year Member



Hi Zorelli-

Google judges new keywords based on other advertisers' experiences with them. So, if your new keywords have been historically unable to generate enough CTR to remain active, the likelihood is that they will be tagged in your campaign by either placing them 'in trial' or 'on hold' until your campaign proves its own merit.

But, none of this will matter very, very soon when Google changes its system and keyword states are simplified to 'active' and 'inactive'. eWhisper's thread on the topic has all the information you should need.