$9,223,372,036,854.781 Cpm!

Adwords on the fritz?

[wackybrit]

Started my first CPM campaigns a few days today and, wow, amazing! Being able to pop up with my giant single text ad in the middle of sites where my exact target audience hang on.. it's insane :)

That aside, one of my Ad Groups has the typical XX impressions, X.XX% CTR section above the list of sites, and to the right of that.. "$9,223,372,036,854.781 CPM"!

A bit of a malfunction, me thinks? Is this some sort of leak of what Google's making nowadays? ;-) I really hope I'm not hit with a bill for tens of billions of dollars! :)

[Oetzi]

I really hope I'm not hit with a bill for tens of billions of dollars!

you will not be alone if that happens :)
I also noticed that the number of clicks is gone!

Is the QA department on vacation?

[Essex_boy]

Click fraud?!?!?!

[john_k]

HA! I came here to post my CPM for an image ad that has hardly run at all, and of course this thread jumps out at me. Here are the stats for my expensive ad:

20 Impressions ¦ 5.0% CTR ¦ $9,223,372,036,854.781 CPM

So it's a tie!

[john_k]

One of my targeted publishers has exactly one impression for the time period. I guess that's all it would take if they have their CPM set to $9.25 Trillion.

[shorebreak]

Anyone want to venture a guess as to whether the number has any significance? Perhaps it's in some way related to the total number of daily impressions on Google's network. If you multiply the number by $0.05 it comes out to ~461M, which sounds like a daily or weekly total impression count.

Come up with an answer, and should it be right you get to name it after yourself, a la Avogadro's number...

[john_k]

So far I have determined that it only happens if I include July 29th in the date range. I sent them an email to this effect.

I have to now go login to my credit card account to make sure my "available credit" will cover this.

[outrun]

You can see its an error but an interesting note in Java long data type have a range -9223372036854.775808 to 9223372036854775807.

And Data Type Currency in visual basic 6 range is -922337203685477.5808 to 922337203685477.5808

If that means anything to anyone.

[john_k]

It is also the EXACT number that should result from adding

6 + 9,223,372,036,854,775

which of course means nothing. Except that it happens to also be an example from an IBM Informix ESQL manual. Given the size of the number though, it is fairly odd that it would match.

It is also the ONLY hit in Google for that number. If I remember right, there is some kind of term for such a search.

Anyway, the manual is at this link. The example is near the bottom of the page:
[publib.boulder.ibm.com...]

[moltar]

Sometimes if you forget to initialize the variables they get initialised to the highest possible value.

[Oetzi]

Besides the weird number, did anybody notice that number of clicks and cost per click has disappeared from the stats or am I dreaming?

[AdWordsAdvisor]

$9,223,372,036,854.781 Cpm!

Oh my! That does seem a bit steep. ;)

I've been away from my desk most of today, and just now getting a chance to post. But I do know that the tech folks are looking into this one. Thanks for the heads up.

So far I have determined that it only happens if I include July 29th in the date range. I sent them an email to this effect.

Thanks for sending an email too. It's always good to have a working example in-hand while troubleshooting - so much appreciated.

AWA