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Changing site url and pausing adwords

         

Jon12345

3:14 pm on Aug 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I want to change my url for a website that has lots of adgroups pointing towards it. What is the best way to do this without disrupting things? My fear is that I will be sending traffic to a url that does not work anymore!

Can I pause the campaign? If I pause it, will it affect my stats or alter my bid positions or adversely affect anything in any way when I make it go live again after propagation?

RedWolf

3:56 pm on Aug 5, 2005 (gmt 0)

10+ Year Member



Changing an ad now has all sorts of problems attached to it. In the past, all you had to worry about was that it would immediately get pulled out of the partner networks until it was approved again. Now with the addition of the mysterious "other ad relavancy factors" which seem to be tied to the CTR performance of the ad, it can really hurt you to make a change because you lose all the history for the ad.

How much is the URL changing? If it is just the location within the same site, then you can create a permanent redirect in your htaccess file to direct any requests to the new page. This way you don't actually have to make a change to the ad.

If the actual site name is changing, then you have more problems. You might try a redirect from the old site to the new one, but that will probably get pulled down next time the ad is reviewed. You might try to create a new ad pointing to the new site in the same ad group as the other one and do the redirect on the url of the old ad. The old and new ad will alternate, and hopefully by the time the old ad gets pulled for the URL not matching the destination site, the new ad will have enough history to not cost you too much extra. You can always delete the old ad when you decide the new one is performing well.

As far as pausing, that does not seem to effect the stats negatively. I do it occasionally if I know something might be going on on my site such as maintainace or an outage that looks like it will last more than a few minutes.

Jon12345

4:52 pm on Aug 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm thinking of pausing it since the url is changing. I just found a more attractive url and I figure it will improve CTR.

So, if pausing doesn't do much harm, I will do that. But I can't get around the url change.

HitProf

5:28 pm on Aug 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



301 redirect perhaps? You can't just pause an ad, every change you make will result in a new ad without previous history.

You can even benefit from this if your CTR is low. Different visible url btw will impact ctr as well.