Running Search Result & Network at 2 different Max CPCs

Can this be done?

[hfwd]

I tried to look for an answer first, but couldn't find it, so here it is:

For 1 kw, I'd like to split my CPC bids into a higher bid for Google search result and a lower bid for network. Can this be done by running two different campaigns (with similar text-ads and destination url)?

[eWhisper]

There are many threads [google.com] on this topic.

Reading a couple of those should tell you exactly how to do it, and the benefits/negatives of such bidding.

[hfwd]

Thanks - I had relied on this forum's native search function and obviously can't search well!