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Is Google testing the new algo for displaying ads?

My (stable for months) CTR is up 35%

         

inbound

12:49 pm on Aug 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone else noticed a substantial change in their CTR since 28/29 July?

My CTR (UK) is 35% up for campaigns that have been stable for months. The account has 15,000 terms so it can't be a freak occurence, it must be Google playing around.

Comments?

jim2003

1:01 pm on Aug 3, 2005 (gmt 0)

10+ Year Member



I have seen a recent boost to my CTR and CPC. Unfortunately I haven't seen a corresponding increase in sales. I was wondering if a significant new "search" partner had been added to the network. Quality seems to vary among the "search" partners. I hadn't thought about a change in the manner of display. I haven't seen that personally but definitely seeems possible.

HitProf

2:01 pm on Aug 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Could it be that you've hit some top spost? has a competitor dropped out during the holiday season?