Currently I have them in my negative Key Word List. Should they just be in my Keyword list instead? Does it matter? It seems like this could present a problem. It is a great tool to use, and I want to make sure I'm doing it correctly.
Welcome to WebmasterWorld, metric!
Maybe my brain is just tired after a relatively long day - but I am not really certain what you mean by embedded match. Could you please clarify, or maybe provide a (generalized) example?
AWA
the Google Professional Training section:
[services.google.com...]
Functions and Benefits of Keyword matching Options
and the 'maxium effect Google pdf:
[google.com...]
"Suppose your selling clothing online and you want to run the keyword "cardigans", but you notice your getting alot of traffic for the music group "The Cardigans". You can't negative match the word "Cardigans" so you need something more sophisticated. The solution is to combine the minus sign with brackets, to denote an exact, negative match. This is called embedded matching. By entering:
-[The Cardigans] (minus sign and brackets and all) into your keyword list, you will get rid of those impressions due to users searching for the band, The Cardigans and still be able to run on the keyword "cardigans".
I hope this helps to explain. Let me know if you find anything out.
Google Adwords has always been case insensitive. In fact Google Search also is case insensitive. I dont see any reason why embedded match would be case sensitive.
