Re-activating disapproved keywords

any ideas how?

[benflux]

Anyone any idea how to get dissapproved keywords re-activated on Adwords?

Action taken: Disapproved
Issue(s): Keyword URL Not Showing Relevant Results

TIA

Ben.

[hanewich]

I don't believe that you can. The only thing you can do is wait a while to see the the CTR (Click Through Rate) increases, and add those phrases back into your campaign at a later date.

[benflux]

How about just make a brand new campaign and copy it over?

Ben.

[vibgyor79]

>>> Keyword URL Not Showing Relevant Results

I have not seen that before - what does it mean? Has the keyword been disapproved because it is not related to your website?

[webdiversity]

I'd suggest that the message is designed to save you money. It's the old "we sell insurance but let's bid on britney spears" trick.

In instances where you have keywords dropped from campaigns it's because within the campaign the CTR was below 0.5% for the last 1000 impressions.

We have removed offending keywords and put them back in a few hours later, by which time the campaign stats are different and provided you have had an improving CTR then you should get the keyword back in.

I'd be more inclined to treat the keyword like a wounded animal and isolate it to protect it and others from harm. It may be humane to put it down, or nurture it back to life with a killer ad written just for that word or a small group of words. Most of our better ads only have 6-12 keywords in them.

[vibgyor79]

>>> It's the old "we sell insurance but let's bid on britney spears" trick.

Ah.. I thought so. I guess there is nothing much you can do if editors have disabled the keyword because of relevancy. If you really feel that the keyword is relevant to your business, you can email Google and explain your position on the issue.

Even if the keyword is relavant and Google does approve the keyword, you should probably include some content (related to the keyword). This will increase your conversion rate for the keyword.

I'd be more inclined to treat the keyword like a wounded animal and isolate it to protect it and others from harm. It may be humane to put it down, or nurture it back to life

Very colourful language, WD. :)

[benflux]

This was the scenario:

------------------------
Buy your XYZ at ABC here
XYZ's online from $x etc
www.abc.co.uk
------------------------

This then went to a page that had a javascript re-direct to the merchant ABC.

The keyword in question was XYZ or ABC

So i can' tsee why it wasn't relevant unless it was because they now don't like redirects?

Ben.

[webdiversity]

benflux,

If it's an affiliate deal with no back button access then they will disapprove it.

If you are not the merchant, it'd be like me selling books on Amazon and using their URL as the visible one and my redirect as the actual.

Part of me thinks it's more because the landing page is not relevant.....(by the landing page I mean the first port of call, the place where the redirect is). We use a redirect script, but the back button takes the searcher back to Google.

This is an informed guess.