"The keywords in your account are nearing an unmanageable size. We recommend that you reduce the number of keywords within your account. This will ensure that your account includes the most targeted and relevant keywords possible.
Use our Find and Edit Keywords Tool to identify poor performing keywords within your account (such as keywords with few or no impressions) and delete them."
What can I do about it? Anyone else got this message?
I did this yesterday and within half an hour the nasty pink message had gone, although there was no email about it.
For what its worth, I pretended I was a man, started the message 'Dear Sir' and used formal language throughout the email and chat.
What can I say? I felt like experimenting :)
I also mentioned that our two new campaigns were completely outperforming our old ones after only being online an hour or two and if we had more space we could make more campaigns just like those.
I'm left with the odd thought that I was a woman pretending to be a man, chatting with a man on support pretending to be a woman.
Companies do that you know - females are thought to be more 'reassuring'.
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Yeah, this is one of the very few things about Adwords that works these days. Go to support, fill out a message about it, choose 'other' for the type of enquiry, then rather than email choose to deal with it via instant chat.
i have read people discussing this, but i NEVER see it. if it is only displayed when a rep is available, then you must be winning the lottery each time you visit the page. maybe it is rolled out only to certain advertisers - i have no luck either way :(
I rarely see it as well, but I was up at some Ungodly hour of the day - i.e. daylight, and there it was.
I'm in the US, working on an American account. I don't recall seeing it from the UK, but I might have.
Jon,
>Alex, are you saying they will let you have as many keywords as you want so long as you just contact them and say that is what you need?
I don't know. I suspect many of Google's rules and regulations are only for us small fry. Spend enough and I suppose they will run out and buy hard disks specially to store *your* keywords on. :)
I was in a US account, and there was this pathetic 15k limit on it. So I made like I was CEO of Shell Oil or something, and whaddya know?
I should think its always worth a try. Whats your current limit? If its 15k and you don't have too many zero impression keywords I should think you are in with a good chance. If you are already at 50k I should think its harder to get the limit lifted.
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Alex, are you saying they will let you have as many keywords as you want so long as you just contact them and say that is what you need?
Just to clarify this point a little bit:
Yes, it is always an option to request that your keyword limit be raised. In this request rather than just saying 'Please raise my limit', it is best to explain why you need more keywords than your current limit allows, in a compelling way.
When your request is received, your account will be reviewed to see if keywords are being used effectively, and the decision will hinge on this. It is not automatic. So if your account if full of well chosen and well targeted keywords which are maintaining a reasonable CTR, you should have no problem making a case for needing more.
On the other hand if the account is full of untargeted keywords seemingly chosen at random, which are performing poorly (or not at all), then most likely the request for additional keywords would not be approved.
Honestly, it isn't based on whether you're a woman or man, or on how much you spend. Instead, it's based on if you are using keywords effectively in your account as it stands.
One last comment relative to spend. I think it's safe to say that most advertisers who spend a lot are also making a lot. Otherwise they wouldn't be doing it. And they have gotten to that point by working the program for all it's worth. They usually understand how to advertise in a very targeted way, which, bottom line, brings them a healthy profit. Because they use keywords effectively, they will usually have the option to use lots of keywords. But you won't find much dead-wood in these accounts, so far as keywords go.
That is the true relationship between a high spend and lots of keywords.
AWR
Well its not supposed to be. I'm pretty sure no one at Google would deliberately give special treatment to someone just because he was an older man, but no-one can help their unconscious responses. Its a fact that high status individuals are seen automatically as a priority, and who is considered high status is a question of culture.
I happen to know that much of your customer support is in Ireland and that Ireland is a very traditional country. Therefore I figure I'll get seen to faster if I act like some 50 year old dude (who, although polite, always assumes everyone else is male and never uses verbal contractions).
It makes the difference between getting dealt with *right this instant* and maybe being dealt with after a coffee break and possibly being forgotten.
As an experiment it was an unqualified success, with a resolution inside 30 minutes. Every single other occasion this year has taken two weeks if it ever gets resolved at all and that includes other chat sessions. So I intend to start all my support requests in future with 'Dear Sir..'
This is something no woman (or man under 50) would do.
I've been getting the pink message since February over my 50k keywords. I need most of them, though I probably could take a day out and clean up some before I ask for an increase. So I just hang out for now with about 49k and have had no issues.
I need mine because I'm advertisting about 700 different products in about as many AdGroups. I'm wont to change it because right now things are quite profitable - except for blips when Google tinkers :)
patient2all
I happen to know that much of your customer support is in Ireland and that Ireland is a very traditional country
I have to comment on this. I live in and am from Ireland. I don't know how well you know Ireland and when you were last here but I would seriously question your assumption.
I personally know quite a number of people who work for Google in Ireland. It would be more than I can do to think of one who even *might* have the sort of "traditional outlook" that would evoke the response you seem to think it would.
An aspect of the Irish character you overlook is the healthy disdain for authority, born of bitter experience.
An email that took a "Do you know how important I am?" tone would, in my opinion as a native of the place, be more likely to get a response of "Who the **** does he think he is?" and that "Dear Sir" would grate and deeply annoy if it was recieved by a woman.
A widely used salutaion at the start of formal letters here is "A chara", which means, simply, "friend". Neutral. This long predates any political correctness.
You could say that is traditional.
I'll write my next support email entirely in Gaelic if you like. If it gets a resolution in faster than 30 minutes, you were right :).
Another time, I'm going to try being an older woman. I've a feeling its the age people were responding to.
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Another time, I'm going to try being an older woman. I've a feeling its the age people were responding to.
AlexMiles, just be aware, as you experiment, that if you respond to an email that you've received from us, that it'll go to the same person who sent it to you. So you'll probably want to remember what personality/gender/age group belongs with which email thread. ;)
AWA