-keyword used as keyword

Anyone know how that is handled?

[patient2all]

Hi,

I have 2 questions about negative keywords that may have come up before but I can't narrow down the answers even with the custom search.

1) What happens with a keyword is both a negative and part of a keyword list? Suppose I sell meat for humans and have a campaign wide -keyword of -dogfood. Then months later, a popular type of meat for humans starts using the cute name "chewy dogfood meat" and I use that as a phrase or broad match. Will the negative keyword override ever showing for "chewy dogfood meat" or will chewy dogfood meat override the -keyword?

2) How, if at all, are -keyword phrases interpreted? Again using tortured logic for my example, the campaign level negative keyword list contains not the green one. Will all searches containing any one of those words be excluded -- not or the or green or one or must the entire phrase be used in the query for it to be excluded? Must it be in that order?

Thanks,

patient2all

[eWhisper]

In scenario 1, the negative keyword trumps the search keywords.

To learn more about scenario 2, I suggest reading up on the use of 'embedded negative match'.

At present there are only two places I know of where the 'official' Google guidelines are for this match type:

the Google Professional Training section:
[services.google.com...]
Functions and Benefits of Keyword matching Options

and the 'maxium effect Google pdf:
[google.com...]

[Sweezely]

I've found that you can happily use "widget" and -[widget] and it will only NOT trigger the ad when someone types in exactly 'widget', but will show for 'blue widgets' and 'hot widget love action' etc..

So I guess putting -not the green one would exclude every word, -"not the green one" would exclude that phrase, and -[not the green one] would exclude that only that exact search.

[eWhisper]

FYI:
-[widget] is the format for the negative embedded match. That's why you're seeing those results with that negative matching technique.

[kooky]

So what about the following two then;

-"dog meat"
-dog meat

In the first case I assume this doesn't work at all, because of the embedded negative match, OK, but what about the second one without quotes?

[patient2all]

Interesting..

In scenario 1, the negative keyword trumps the search keywords.

One would think that handling scenario 1 the opposite way would be more desirable and flexible. After all, you may have a single keyword where the -keyword was appropriate for use in a phrase.

Up until now, I've kept away from more exotic negative matches, especially at the campaign level. I'm afraid my -free will someday waste hours of my time when I'm trying to troubleshoot my "maintenance free widget" ad :)

Thanks folks!

patient2all

[HitProf]

In my opinion
-"dog meat"
will suppress searches that include these 2 words in that order with nothing in between them
-dog meat
will suppress any search with both of these words in them.

I find it easiest to just think what a keyword would show up for and then reverse it and keep in mind that negative matches prevail over normal matches.

Please correct me if I'm wrong!

[kooky]

See I don't think that's it, I think it's so convoluted that they've only ever published one miniscule part of it on a Flash animation!

I think it's so super important! I get loads of words broad matching in my niche which drives me mad!

[HitProf]

kooky, I use broadmatch all the time. Simply add the words/phrases you don't want with a - in front. Use the keywords tools from Google and Overture for suggestions. Exclude words you run in other adgroups and campaigns. Good luck!