Tracking both Advert and Keyword

Can it be done?

[running scared]

(going to ask a couple of questions today so apologies in advance if they have been asked in the past)

O.K. so, with power posting, it is possible to have a seperate url for each keyword. This makes it possible to track to individual keyword.

Without power posting it is possible to have a different url for each advert within an adgroup. This makes it possible to track the effectiveness of different creatives.

But is it possible to track both at the same time (so you can say that a sale came from a particular creative and a particular keyword)?

[running scared]

bump....

[inasisi]

Use Dynamic Keyword Insertion. So remove the URLs at the keyword level and in the URL for the Ad, add "{keyword}". This will give a unique url for each of keyword.

If you do use the get method in your dynamic sites, you could add "?kw={keyword}" or "&kw={keyword}"

[StupidScript]

Also, add parameters to the URLs for each creative:

htt*://example.com/?kw={keyword}&ad=ad1&adg=AdGroupName

(Just in case FYI,

{keyword}

will be replaced by the phrase entered by the user, not the specific term within the AdGroup that triggered the ad)

As recommended, don't set individual term URLs ... allow the default creative URLs to do the work, and grab the term dynamically.

I'm not sure if you can get any closer to tracking both than that. I welcome any corrections to the above.

[edited by: eWhisper at 9:58 pm (utc) on July 21, 2005]
[edit reason] Please use example.com for sample links. [/edit]

[Steve6]

(Just in case FYI, {keyword} will be replaced by the phrase entered by the user, not the specific term within the AdGroup that triggered the ad)

I don't believe that is correct.

When I look at my logs, {keyword} is always from the list of keywords in my ad group. The phrase entered by the user is found in the referral URL, which includes "q=..." (for google.com searches).

[inasisi]

steve6, you are correct. {keyword} gets replaced by the keyword from your campaign that triggered the ad and not the actual phrase queried by the user.

Now I am still not sure why Google is not providing us with the phrase queried by the user. I can go through the referrer field and get that, but it is a real pain. BTW Overture does provide us with this field.

[running scared]

Is there some similarly clever syntax with OV then? If so can someone poitn me in the right direction.

To be honest I prefer them to tell us the adgroup keyword rather than the search term. Syntax to cover both of course would be even better.