new adwords system to roll out in coming weeks

could have an effect on adsense payouts

[elsewhen]

google just announced a new system for adwords that is quite difficult to understand:

[adwords.google.com...]

after reading and rereading it, it seems to me that the new system will increase the threshhold required for an ad to be displayed. depending on where google puts that threshhold (remains to be seen), it could mean greater payouts for adsense publishers.

how? advertisers may have to bid higher amounts to have their ads displayed, and if google maintains the current payout rates, it means that publishers could get more.

[dazzlindonna]

Interesting. I'm glad I no longer use adwords. I would never figure out the new system. But hopefully, it will help adsense publishers earn a bit more.

[elsewhen]

and according to the adwords blog...

bids can be lowered to as low as .01 if the "quality score" is high enough.

this part of the new system, means LOWER payouts for adsense publishers.

it seems that there are some advantages and some disadvantages, maybe at the end of the day, it will all come out in the wash.

[edited by: eWhisper at 3:52 am (utc) on July 15, 2005]
[edit reason] Please don't drop links to blogs. [/edit]

[eWhisper]

First thread here:
[webmasterworld.com...]