Gonig from #1 to...

[Jon12345]

I have a some top positions in Adwords but they are costing me more than my conversions.

What happens if I reduce them to a minimum bid? Will they fall off the top slot immediately or does it take time? How does it work? Is there some kind of curve in the way they fall? Or cut off points?

Anyone know what happens here?

Thanks,

Jon

[Shak]

reduce CPC whilst increasing CTR is the best way forward.

Shak

[DavidDeprice]

Very true. The evidence is overwhelming that #1 ad (when there is a lot of competition) is not the one that offers the best conversion and/or ROI.