Broad matching

Phrase and Exact jeopardizing Broad

[BPeru]

Including all the matching combos phrase,exact and broad of a VERY extensively researched keyword list covering a major portion of the searches on a keyword combination could end up in less total traffic than just broad match on its own. The reason is the broad matches don't get enough exposure to prove themselves and therefor either get disabled or don't ever get expanded to actual 'broad' match.

Exact and phrase matching have their place but I believe there is a case for only using broad matching.

[patient2all]

BPeru,

Similar points have been made in the past. You might want to read this post:

[webmasterworld.com...]

Now, we had a lot of intelligent conjecture among ourselves, but never did get an answer to the most important questions from AWA.

The only "fair" way it could work would be if an [exact] or "phrase" match that 'matched' your broad match was taken into consideration and was given a "point" for having turned up in your campaign. No reason to think it works that way though.

Additional points:

a) I have noticed a "liberalization" of even newly created broad matches recently. They're more likely to match variants earlier on of late.

b) Unless it's a "hot" phrase, don't enter all 3 types of matching initially. Hold at least one back in case the match type in use gets disabled. You can thus extend the life of a keyword that is profitable enough for you but doesn't meet AdWords standards.

patient2all