Cl Imp CTR CPC Cost Pos
6 230 2.6% $0.09 $0.50 3.7 0.00% $0.00
3 36 8.3% $0.09 $0.27 3.6 0.00% $0.00
1 17 5.8% $0.09 $0.09 7.6 0.00% $0.00
Can anyone tell me what is happening? I'm hardly getting clicks, impressions, anything.
I'm so befuddled. I don't know what to do or think.
I've changed my keywords several times to try to optimize as much as possible, my daily budget is okay. I have 53% served. Could it be it's just a slow time? I'm pretty new to this, so would appreciate any help. It would be nice to understand how Google works these keywords. I've listened to all the demos, done a lot of reading about it, but still not getting it obviously. Thanks so much.
Just my opinion....
heyday
The most common reason, by far, for a sudden drop in impressions is that the advertiser has edited one or more of their ads. Even changing just a single character will mean that the ads will no longer show on search and/or content network sites, until they've been reviewed and approved.
Since this amounts to the difference between showing on one site, and potentially showing on hundreds of sites, a dramatic decrease in impressions can almost be expected.
If this turns out not to be a factor in the above cases, I'd suggest contacting AdWords support who can troubleshoot the account. Without seeing the account, questions regarding a decrease in impressions are next to impossible to answer.
AWA
I know you say to talk to your adwords rep..... but I'm sure there is something system wide...
I haven't touched a thing and my impressions have gone from over 1 million a day to 300K in a mater of a week.....
Could it be the new site targeting...?
heyday
Could it be the new site targeting...?
Hey Heyday,
Several people have made similar statements.
Are you asking because you are now using site targeting and wonder if it is having an effect?
Or do you suspect that those who are using site targeting are "grabbing" the better sites to appear on and causing an ad saturation on these "better" sites"?
Or is it for some other reason you and others have asked?
I'm just a little more confused than usual right now :)
patient2all
heyday
My impressions & clicks have dropped a lot but Site Targeting wouldn't explain this
What if you haven't done any editing AND are on 'Search Match' only?
My impressions & clicks have dropped a lot but Site Targeting wouldn't explain this.
Gmorgan, in cases like this, I'd really suggest contacting AdWords support. There are many reasons (and combinations of reasons) why impressions can fall, and a look at the account makes it much easier to at least begin the process of troubleshooting.
Examples of factors? Lowering daily budget lowers impressions. Increasing Max CPC will give you fewer impressions for a given budget. Substantially lowering Max CPC may put you way lower in the results, and fewer people may see you. Deleting some of your keywords, or having them go on-hold can substantially lower impressions. Changing your targeting from 'all countries' to a single country or region will lower your impressions. The target audience for your product or service all having time off from the job at the same time (teachers for instance) can lower your impressions. New and aggressive competitors with higher placed ads can lower your impressions. And so on.
Sometimes it can even be something entirely beyond anyone's control - as for example if you were to start advertising for 'stainless widget arrangements' at the same time that they're featured on Oprah's TV show - and then two weeks later no one on the planet cares about 'stainless widget arrangements' anymore. Silly example, I know. But I've seen it happen in practice many a time over the years, for real-world searches.
AWA
