Couple of Questions on Campaigns

[rlbybee]

1. Is it better to have more campaigns running than fewer generally? Does having more affect the good campaigns that have been running?

2. What is the biggest factor causing not many impressions showing up?

3. If you've got good keywords functioning for you and many key words with hardly any impressions, should you just go ahead and delete those. If so, what would it do the campaign as far as speed. Would it speed up the impressions coming out on your campaign?

I hope this makes sense. I would appreciate any help.

Also, one more question. How many keywords, generally, should you have for a campaign to really generate any profits? Does it hurt to have 200 or 300 per campaign?

Thank you so much.

[Kings on steeds]

1. it dosent matter if all campaigns are running well, have good CTR and nice keywords. however if you have one good campaing and one bad one the overall performance of the account is brought down a bit, but how much depends on how bad the bad account is and how good the good account is.

2.one of the main things would be that your keywords are to spersific, try adding broader keywords, but be warned this could generate unwated traffic and cause your account to slow. another reason could just be a slow in the market.

3.if you have keywords with no imps. then they do not effect the account, if you have keywords with imps and no clicks meaning there CTR is non-existant then yes i would say delete them, but replace them with better ones.

4. it dosent not matter how many keywords you have in one campaign as long as they are targted and perfoming well, if they are split into adgoups and you are running lots of diffrent adverts then this can be good provides more variaty.

i hope this help.

Alan

[eWhisper]

Campaign organization is very dependant on vertical, offer, etc - and why there are some general rules, there are no absolutes.

here are some threads about campaign organization which should get you started:
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