List of Negative Keywords

What else should I add?

[Eurydice]

Here's a general list of negative keywords. What others do you use?

allintext
allinanchor
allintitle
allinurl
free
cheap
sex
porn

[Shak]

allintext
allinanchor
allintitle
allinurl

too funny dude

I really wouldnt worry about them and have never ever ever seen anyone add them in my life.

diiferent negatives for different folks, "cheap" is usually a good word as its normaly sign of a buyer not a browser :)

shak

[patient2all]

Hey Shak,

That's good news that no one else is using them. Let them absorb all those impressions.

I "stole" the idea from a post by current moderator eWhisper:

[webmasterworld.com...]

and what a difference it made for some AdGroups.

I used to advertise the exact title of an artistic work or product model as keywords and they would get 3000 impressions and 3 clicks after 2 days and of course, get disabled. Completely different behavior than my other kws.

Then I added the special search operators globally and now exact titles, etc. can hold their own as keywords.

The post cited has a whole bunch of good ideas, though some may not be good at the campaign level.

In my case, I always include
-free
-download

also.

patient2all

[mark1111]

I saw your previous post about this, but if you do a search for those terms on Overture, you'll find that they get fewer than 100 searches per month, and on WT they don't appear at all. Don't know why it made a difference for you, but it would hardly seem to be worth it.

[patient2all]

They're specifically advanced Google operators, won't help much is you use them in Yahoo, etc.

[google.com...]

patient2all

[mark1111]

I know what they are. But even Google's traffic estimator indicates that with a max cpc of .25, allinurl will get 18 clicks a day with an avg. cpc of .05, allintitle will get 7.4 per day, allintext 1.8, and allinanchor .6. The avg position in each case will be 1.1. Doesn't look like these are heavy-traffic keywords.

[eWhisper]

The point of using these as negatives isn't for the words themselves, it's about searcher intent:

These searches:
allinurl:mortgage
allintitle:credit
allinanchor:debt

etc -- all bring up ads for money terms.

If someone is using those operators, they're not your target audience. Therefore, save yourself some impressions and get a higher CTR by eliminating these searches.

It only takes making a list like this once to be useful. A simple cut and paste at the campaign negative level takes 10 seconds, and will increase your CTR.

In many areas, especially SEO heavy ones, it can make quite a bit of difference.

[patient2all]

Thanks, eWhisper for explaining it better than I could :)

What I found early on was that if I used exact product models as keywords 'rca super widget rc2889-af', I'd get tons of impressions, but didn't know why. Figured at first, potential buyers must be pasting these in since the odds of the average person entering that as an exact match was slim.

Didn't realize these impressions (sans clicks) were coming from competitors testing the waters, no doubt using such operators! Now that they're at my campaign level -keyword list, I get a reasonable amount of impressions to clicks for such terms (except since June 16th $#!@*).

patient2all

[AdWordsAdvisor]

Here's a general list of negative keywords. What others do you use?

Another good way to find negative keywords is to search on Google for your actual keywords, and then 'shop' in the first 50 or so search results for negatives - in other words, usages of your keywords that have nothing whatever to do with what you actually have to offer.

AWA

[eWhisper]

Seems like a good time to bring up an old thread:
Finding and Implementing Negative Keywords:
[webmasterworld.com...]