I read somewhere that Google AdWords produces more click throughs and conversions than ads on any of the other search sites like Yahoo. Is this true? If so, then does it make sense to subscribe to Yahoo ads if I'm already on AdWords? I'm advertising a single restaurant.
Starboy, other CPC advertising programs will have different sites on which your ads may appear - and some folks are of the opinion that the more coverage you get, the better.
I guess my best advice would be to simply give it a try on a limited basis, and carefully monitor your actual results. Then make your decision on the basis of whether it works in your particular circumstance or not.
AWA
