I had a keyword on adwords that was doing very well. i maintaind the ctr ratio between 2-4% daily. However, when adwords emailed me saying that my term was too vague (which is so not even vague; ppl looking for this term where looking for my product) they disapprove my ad.
I wrote them back with no response, i was wondering if i can use the same keyword again. Will i be banned?
The only thing is that they believe that my keyword is not adult oriented enough. But ican rest assure that 90% of ppl looking for this term is looking for this product
Any suggestions would help
btw: the product is adult related
You might make sure that the page includes the keyword on it, so that people looking for your keyword get 'keyword info' or what not on the web page they land on.
If that is the case, you might write them back & argue the case - nicely, of course.
In my experience, they are very reasonable...perhaps others have some more detailed ideas for you.
If you make the changes jeremy suggests to your landing page and then just make a slight change to the ad (I normally add a period or take one away since they don't seem to care if the copy ends with a period or not) you won't have to make actual contact with adwords in order to get your ad back up. They'll recheck the ad but if you've made the proper changes, you won't be shut down again.
BTW Patience, young grasshopper. We are working here and you are asking for free advice. :)
It could be coincidence as I am still new to it, only doing it for a few weeks.
I know that both adwords and OV "flag" certain accounts or ads that are known to have been frequently disabled and will edit those accounts more frequently. I belive they also do it to ads that have been recently disabled, as I have seen it in my own campaigns. It also has been my experience that if they stumble across one ad that has something wrong, they will spot check your account for others.
Here is the email that google sent back:
Your website contains material we consider to be sexually explicit. As a result, we will only show your ad on search results that contain a certain amount of adult sexual material. A search results page that contains very little adult sexual material will not display your ad. This helps you to better target your intended audience and to maintain the relevance of Google search results and advertisements for our users.
Please note that there is an automated monitor in place that evaluates the amount of adult sexual content for any particular keyword. Any ad that has been marked as adult sexual content must have keywords that pass this monitor in order for the ad to be delivered. A Google search for 'KEYWORD' reveals that nine of the first ten search results are not sexually explicit in nature. The one site that contains adult content is for a 'Genuine Gay Guide.' Since your ads are sexually explicit in nature our system will not show your ad for searches on 'KEYWORD' regardless of the approval status on that keyword.
I have tried to tell them that even though the searches do not come up looking for my stuff, my ctr ratio proves at least my keyword is relevant
what do u guys think?
Just out of curiosity, are you using " and []? It may be that they are pulling the ad because the ad is showing up for more than the phrase. It's a long shot but targeting the phrase might make it more acceptable to them. I had that happen with a sex item once.
The only thing I can suggest is that you create a sort of bridge page that is directly related to the keyword with a link on that page to the item you are selling.
Beyond that, you can redo the ad. I doubt very much that you would be banned. (I don't think I've actually heard of anyone being banned but I am sure they do it) They would simply shut the ad down again. I've had a few ads that I accidentally reactivated without changing it after they were disapproved and that was all they did.
But if you do re-create the ad, you have the chance that a different editor with a different interpretation of the rules would look at the ad and would approve it.
so you are willing to deliver 10% of people content that may shock them or even worse?
I would contend that if you have an adult site you should be ***100%**** sure that people know what they are going too. If thats a Google policy, to me, its a good one.
