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Adult ads - don't show, daily budget OK

Is it beacuse sites are under review or smth?

         

Nefig

6:52 pm on Jun 17, 2005 (gmt 0)

10+ Year Member



We started a campaign for the client, he wants to promote his escort sites. Ads are ok, CPC is high, daily budget is way more than needed, content search is off.

Ads seem to show only once in 5-10 searches, then they vanish and then show again, and when you refresh the page, they disappear, but competitor's ads stay there all the time. Wrote to Google, no response yet. No notices or messages when I log in to Adwords account as well.

What to do?
Are ads being reviewed for some time? If so, why do we see them once in a while?
How to get them displayed each time search string is entered or SERP is refreshed?

Thank you VERY much, this client is not cheap, but I'm afraid I'll loose him, that'be quite sad :)

AdWordsAdvisor

3:05 am on Jun 18, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What to do?

Nefig, in cases like this, in which a look at the account is really needed to pinpoint the problem, I'd suggest contacting AdWords support. I do know you did this, and I hope you'll get your answer soon.

Ads seem to show only once in 5-10 searches, then they vanish and then show again, and when you refresh the page, they disappear, but competitor's ads stay there all the time.

These are absolutely classic symptoms of a daily budget that is simply too low for the keywords it supports.

I'd recommend either raising your daily budget, or trimming your keyword list - getting rid of the really general keywords first - and particularly the single-word broad matched keywords.

As you wait for a response from support, I'd suggest raising your budget as an experiment. Raise it as high as you're comfortable with, give the servers a couple of hours to update, and then see if your ads show more often.

Then lower it back down if you don't really want a higher daily budget - and work on reducing your keyword list to only the most important ones.

The fewer keywords you have, the more often they'll show for a given budget, if the budget is too low for 24/7 coverage.

AWA

Nefig

2:46 am on Jun 27, 2005 (gmt 0)

10+ Year Member



Hello again. I've contacted support several times and got replies like this:

Your website contains material we consider to be sexually explicit. As a
result, we will only show your ad on search results that contain a certain
amount of adult sexual material. A search results page that contains very
little adult sexual material will not display your ad. This helps you to
better target your intended audience and to maintain the relevance of
Google search results and advertisements for our users.

We recommend that you use specific keywords that are relevant to your targeted audience.... like XXX :)

And so on. It makes no sense.

But when you search for our main keyword, like *city* escorts, what do you get? Exactly, SERPs which contain nothing but adult material - because it's highly competitive keyword and a lot of companies fight over top positions; 5-10 companies pay for this keyword and each week I see new competitors and all of those competitors have the same setup; our client's websites do not have anything illegal or out of line, and it looks to me now that our account is somehow blocked because Adwords editor that reviewed our account is a woman... Account stats show that we spent nearly $300, but client haven't seen his ads even once, he's mad as hell and right now we're in trouble because he wants his deposit back :(

I undersand that this is a very delicate issue, but since nothing is happening against Adwords TOS and there's a lot of companies enjoying PPC advertising for those keywords, why are we being discriminated? I just don't get it :(

Nefig

3:43 pm on Jun 27, 2005 (gmt 0)

10+ Year Member



AWA, I understand you must get a lot of requests like mine, but nevertheless, if I sticky you with my account # or website URLs, may be you could take a quick look at the problem? It doesn't seem right at all :(

AdWordsAdvisor

6:31 pm on Jun 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA, I understand you must get a lot of requests like mine, but nevertheless, if I sticky you with my account # or website URLs, may be you could take a quick look at the problem? It doesn't seem right at all :(

Nefig, it's very important that ads/sites with adult content not show on searches which are non-adult in nature.

Your matter is one that will need to resolved through communication between you and the review team, and not by me. My best advice would be to respond to the most recent email you've received, ask your specific questions, state your concerns, and inquire as to how best to proceed.

AWA

Nefig

10:08 pm on Jun 27, 2005 (gmt 0)

10+ Year Member



You are 100% right. But my keywords are "exact match", and that means that is out of the question. If you search for [*cityname* escorts] on Google, you will find some 5-10 pages of pure adult material and links to adult website ad nothing else. All natural search results contain highly optimized websites and there's no way anything innocent gets there :) That's impossible :)

So what Im saying is I only try to target 4-5 main keywords, pure adult, thay don't mix with anything else, and get rejected while there are 10 Adwords hanging on a side and adult-content stuffed SERPS. I wrote again, and got no response so far, I wait 4 or 5 days already. I sent screenshots of SERPs, my keywords, links to sites, everything. I honestly do not understand what is going on, I'm in this business for a few years, I designed and coded about 200 or even 300 commercial websites - Im not a newbie... That's why it upsets me even more and Im losing a lot of money for absolutely no reason. Thanks for replying, anyway, I understand you have enough on your plate these days :)

mthomas

10:49 pm on Jun 27, 2005 (gmt 0)

10+ Year Member



In your google adwords account, did you uncheck the "Automatically optimize ad serving for my ads" box?

If not, your ads will only show up sporadically instead of every time the search results are refreshed for the particular keyword you have that triggers your ad.

patient2all

2:20 am on Jun 28, 2005 (gmt 0)

10+ Year Member



escort sites
?

Shouldn't you be more worried about law enforcement than Google :)

patient2all

Nefig

3:42 pm on Jun 28, 2005 (gmt 0)

10+ Year Member



There's nothing illegal about escort sites, neither in US nor in Canada, that's where my client is. And it's not against Google TOS either. And why should I be worried? They are not my sites.