Premium position - the change in layout

seems permanent

[dave741]

The change in layout of ads on the premium positions seems to be permanent. The ads on premium position are more narrow, and the right column of ads goes to the top.

Can you confirm?

[Sanenet]

I believe that premium partners have more options over how to customise their adverts.

Remember that the design limitations imposed upon standard Adsense partners is in order to stop the peasants from ripping off the rich land owners by clearly distinguishing Adsense blocks as "Adverts".

Premium partners are deemed to be more deeply committed to the program policies and as such have fancier options.

[dave741]

I am talking about premium positions not premium partners. There is no way, how the advertiser (even super premium) can change the layout of the first two ads on premium positions.

[eWhisper]

It seems to be pretty permanent, but no word from Google yet.

On some keywords, I'm seeing a higher CTR for the 5-6 positions which are now above the fold on some displays.

Haven't had the chance to see if this is lowering CTR for premium positions yet, as any day or two can fluctuate CTR a little.

[Syzygy]

No more unsightly double-spacing between line 1 and 2 of ad text...

Syzygy

[inasisi]

hmmm...... actually I still see the old layout and the double space between the 2 lines when the ads are in the premium position. So I don't think it os permanent yet.

[HitProf]

I'm still seeing the wide variation as well. May be cookie based and thus look permanent. Could also be dc-based of course.

Yesterday I saw something different but I always throw cookies away at browser closing. Couldn't reproduce a specific layout in another browser (with other cookies).

[AdWordsAdvisor]

I'm still seeing the wide variation as well.

Yep, this is still in limited tests.

AWA