The first two suggestions seem to result in getting few google.com impressions for your "content" campaign, because the higher max CPC in your "search" campaign will cause Google to always use that for searches. Could this be a problem in that your CTR will never be known for the "content" keywords?
Howiejs theorized in thread 5473 [webmasterworld.com] that content only uses broad matches. Does this mean that it automatically changes my phrase and exect keywords to broad for the purposes of content matching?
If I go with David's suggestion and use different keywords for my "content" campaign, then for searches on google.com, these keywords will end up putting me at very low positions, since I'm only bidding $0.05, probably not even in the first page. This will result in a very low CTR that will possibly cause the keyword to be disabled. How do I get around this problem?
If I go with David's suggestion and use different keywords for my "content" campaign, then for searches on google.com, this will result in a very low CTR that will possibly cause the keyword to be disabled. How do I get around this problem?
David's theory (and a good one, I might add) is that your content keywords will be phrases that no one would ever search on like "2 teaspoons of flour", yet hundreds of thousands of sites contain that phrase, some of which will no doubt use AdSense.
Since no one else is bidding on "2 teaspoons of flour" and for argument's sake, David is selling kitchen appliances, he'll appear on pages related to cooking/kitchens, etc with a phrase that has no competition (until now). A nickel is likely to be the top bid. Get it?
patient2all
Now I have found a certain page on a certain site with Content ads, and I'd like my ad to appear on that page (and pages like it). There are hundreds of possible keywords on that page. Some advertisers bid on one phrase, some on another, I bid on another, all on the same page.
How does my bid for "2 cups of flour" comptete with somebody else bidding for "1 teaspoon of salt"?
Then you're up against another savvy advertiser.
Here's where the great big complex, little understood Google algorithim comes into play. Hard to wager on exactly where you'll appear and how often. You still have a better shot of maximizing showings than if you bid on a popular, obvious phrase like "kitchen appliances" with many competitors.
Google does its "best" to match sites with relevant phrases. Of course, one of my businesses has the word "confident" in the URL, so I get a lot of "How to win friends & influence people" Dale Carnegie types of programs advertising even though that couldn't be more off the mark.
Other times the ads shown are related to terms on the page. But I digress...
patient2all
This is still all theoretical on my part based on David's original report of success. I'm mulling through the possibilities as we speak.
The terms will get no impressions on Google itself since presumably no one searches on them. After 90 days, they can be disabled. Just prior to 90 days, one could:
a) change the match type - Google considers that a different keyword and it starts fresh. This I know from trying such with words that get few impressions/clicks by Google standards but get enough to be profitable for me.
b) change a word or two in each. "1 teaspoon of salt" becomes "teaspoon of salt" or "1 teaspoon of". That could keep the game going a bit longer.
c) continually optimize, looking for new phrases. Never thought this was going to be easy :)
I plan to do a test of the theory. It's about #6 on my list right now. Up until now, I've steered clear of the Content Network.
patient2all
