Min cpc

0.02p per click?

[Syzygy]

Just added a batch of new kw's earlier this afternoon. Having gone back to check them I noticed that one of these new kw's had a single click showing in the stats - and the avge cpc & cost shows at 0.02p.

I was under the impression that min cpc in the UK was 0.04p. So, why does it show at 0.02p?

Don't get me wrong, I'm not complaining..;-)

Syzygy

[Shak]

no idea

as 4p was minimum.

however if it was a loophole, by posting here, guarantees it will be closed asap :)

Shak

[irish_john]

It may be there is Smart Pricing For the Search Partner Network.

[Syzygy]

Smart pricing? But £0.04 is the min you can pay, or is it?

I know that figures for click throughs generally updates before click costs - I've seen this before (and if it doesn't then I get loads of anomalies...). Invariably these yet-to-update costs are obvious - they're divisible by 4.

However, what I'm seeing today are the following separate examples:

3 clicks @ 4p = 11p (avge = 3.67p)
5 clicks @ 4p = 18p (avge = 3.6p)
6 clicks @ 4p = 21p (avge = 3.5p)
7 clicks @ 4p = 27p (avge = 3.86p)

And yesterday:

1 click @ 4p = 2p (avge - well, I'll let you work that one out ;-))

So, min bid may be at 4p, but min cost can be less? If that is the case, what is the possible min cost per click and how can I get more of them?

Or is it just a glitch?

Syzygy

[mike_ppc]

No, it's not a glitch - if it's from Content.
Smart Pricing - means that G. consideres that click to be less valuable (the matching is not exact), so they consider the value of that click to be smaller than min bid.

There is no way you can get only these kind of clicks, but I would be surprised if they would convert to something

[Syzygy]

Hmm, having now investigated this Smart Pricing (and thanks for the pm irish_john), it kind of makes sense. Kind of.

If however, there are sites out there that Google feels are delivering the advertiser less value for money/less likelihood to convert & thus less relevancy (isn't it all about relevancy?), then why allow the ads to be shown in the first place?

Personally, I have no problem with getting discounted clicks - the cheaper the better; it suits what we do - in some respects.

Obviously (I now appreciate), the pro's & con's of Smart Pricing have been already discussed elsewhere, but thought I'd conclude with my one-clicks worth..;-)

Syzygy