How do I control the "Content Network"

I do know how to turn specific sites off, this is a wider question

[partnermine]

I want to be able to ensure that I do not have my advert placed:

• On certain classes of site (inappropriate content etc)
  
• In certain geographies (Nigeria for sure!)
  

I also want to be sure it is placed on classes of site where I target my business.

I cannot, at present, find tools do do more than turn off certain named urls, and I cannot find ways of trying to direct the adverts with precision.

All advice gratefully received

[Jenstar]

You can filter specific URLs using the Negative Content filter:
[adwords.google.com...]

You can set up geographic limitations across your entire campaign (both content and search) by specifying what countries you want your ads appearing in, so you just don't select where you don't want your ads appearing.

[partnermine]

Thank you, but those I know about. I can turn off specific urls. To do that I have to know which urls I want to turn off. And I have geography limited to get rid of the nigerian scam, too

[Jenstar]

You can check your logs to see the content click throughs, and filter based on sites you don't like or sites without good ROI.

[partnermine]

This shows a need for improvement in the adwords control systems for users. So I have added it to AWA's thread as a request for enhancement.

[mike_ppc]

Content traffic is very tricky.

I have found in my traffic logs clicks coming from IPs in countries different from those in my countries list. This happened only for Content, not for Search. Why? I don't know.

But it seems that you should track your Content ROI separately and switch it off if it doesn't convert.

[partnermine]

But it seems that you should track your Content ROI separately and switch it off if it doesn't convert.

Been there, turned that off, and my clicks are now much more convertable.

The thought drifts idly in to my heard; "Google wants to make more money. Surely they will make more if we advertisers can tune where we advertise?"

I think no-one who makes Greasy Widgets for the greasy widget market will want to advertise on "Guaranteed grease free Widgets dot com", even by accident!