Is having your URL exposed branding?

Whats the value in having your url displayed or not?

[AdDoctor]

I have been using adwords and a few other text ad networks all allowing me to have a 'display url' for a while. I never thought much about this until I considered buying an ad at AdBrite where they offer no Diplsay UR.

Given the ad with or w/o the URL is the same size, is there a branding or monatary benefit to having your url?

Thanks guys!

[StupidScript]

Welcome aboard, AdDoctor!

If the URL is brandable, i.e. you are selling widgets and your domain is SuperWidgets.com, then there is definitely some value to associating that URL with the search. Of course, if your domain is ru.lucky.ru, then there is probably a negative branding relationship being formed.

Plus (on the good URL side), seeing your ad next to a natural search result with the same URL reinforces the value of your site to the searcher.

[AdDoctor]

Thanks for the kind welcome, SS!

Can you elaborate more on why you think there would be negative branding? Perhaps that is why their is the actual URL and the DISPLAY URL which can be different.

[justshelley]

I've also had clients do test runs with bogus/redirected URL's that didn't have their company/product brand name in it but because the keyword URL was more relevant to what they sold, it had a much better CTR. With my own AdWords account, I use half a dozen URL's that use keywords or relevant keywords in the name. Lately, I've noticed that even showing a file name after the URL with relevant keywords in it can make a signficant different in the CTR's. Haven't had a chance to look at conversion data...anyone compared conversions when testing different URL's?

[sem4u]

Lately, I've noticed that even showing a file name after the URL with relevant keywords in it can make a signficant different in the CTR's.

That is interesting. Are the keywords in the file name bolded when they come up on searches?

[justshelley]

No. Google doesn't bold URL's or file names.

[inasisi]

No, keywords in the URL are not bolded. They are bolded only if they are in the title or line 1 or line 2.

[geobals]

I use half a dozen URL's that use keywords or relevant keywords in the name

can't get you.If the display url what you r using for your client is the url of other site means,then the problem will become a big one?;)

[justshelley]

I apologize...I don't understand your reply.

[geobals]

I've also had clients do test runs with bogus/redirected URL's that didn't have their company/product brand name in it .........

I use half a dozen URL's that use keywords or relevant keywords in the name .......

clarify my doubt please.the display url(dummy url) what you are using for your client is the url of other site means,then the problem will become a big one know?
(understood?)

[geobals]

im really sorry.......
Im new to this adwords and also this is my first post.that's why this confusion

[justshelley]

“Bogus” was the wrong word...sorry...we purchased REAL domains but set them up to redirect back to the original website or to a specific landing page on the website.

One client had their real website, BrandName.com, and then purchased another website like MakesHairShiny.com. We tested the ads side by side and the domain that had the search terms in it performed better than the URL with the company or product name in it.

I always tell people to choose their domain name(s) carefully because GrannysProducts.com will not perform as well as GrannysHomeMadeJam.com if Granny is trying to promote her Jam in any Internet marketing campaign (ppc or other).

I’ve tested this concept over and over and over and people seem to find domains more trustworthy when the search term is in the name. Unfortunately some very unscrupulous companies take this concept to the extreme and throw up those absolutely annoying “search engine” wannabe sites that no one in their right mind would ever use (you know, you do a search for X, get a natural link called “buy-x.com” and then it shows you another list of search results…ahhhhh!)

[jdubo79]

Would you rather have a third line of description or your display url instead?

[justshelley]

Display URL. I may be wrong but I think people don't always read the ads. I think they speed read them, see their search term in bold or they are just visually drawn to certain ads.