I wanted to ask a question regarding Adwords Content Ads. I'm recieving several clicks from Content Network at the moment but not enough from Search probably because i'm not bidding high enough. I was thinking about deleting several keywords that are currently "on hold" and "in trial" but i would like to know if it would affect my position on the Content Network.
Do you think removing couple of keywords would reduce the number of clicks i'm recieving from the Content Network?
Thanks
Do you think removing couple of keywords would reduce the number of clicks i'm recieving from the Content Network?
Yes! There is no way to know which keyword are triggering your content ads. They are not listed.
I'd actually say "It Depends". For example:
* If you have only five keywords, all about the same thing as the ad, and you remove two, then it may reduce the successful targeting of your ad. And perhaps your clicks, as a result.
* If you have five keywords, three of which are about the same thing as your ad, and two which are not, then removing the two which are not relevant may improve the targeting of your ad. And perhaps raise your clicks.
* If you have five keywords, three of which are about the same thing as your ad, and two which are not, then removing the three which are targeted will probably hurt the targeting of your ad. And lower your clicks.
* If you have five hundred keywords in the Ad Group, some of which are targeted and some of which are not, then removing a couple probably won't make much difference.
You can see what I'm getting at, though, right? How well targeted the keywords are to the ad is much more important than their sheer number.
Bottom line, all keywords in an Ad Group should be about the same thing as the ad for content targeting to work optimally.
This is because ads are delivered to content sites on the basis of an overview of all keywords in the Ad Group, and not on the basis of individual keywords.
So having a collection of well-chosen keywords, all of which are about the same thing as the ad copy, will result in a relevant ad being delivered to the content site. And a good chance of getting a click from a qualifed customer too.
AWA
One more question, i got my Adwords account a week ago before that i was using my friend's account to promote my website. He was having problems with his paypal debit card and couldn't pay the last outstanding balance. I was wondering if i should move the site to my account now or should i wait for him to clear his account balance first?
Thanks
