Click Through Rates - What's good?

[inbound]

I know that this is a bit of a daft question as there are loads of different factors that influence CTR but I'd like to know what people consider low, average and high for different average positions.

A recent campaign I launched has seen a 2.7% click through on an average position of 3.0 (no ads shown above main results on these keywords).

Anyone willing to throw in their experiences?

[sem4u]

2.7% sounds decent to me. It really does vary so much by keyword, creative, ad position, etc.

What you really need to be looking at is the ROI for each keyword and account.

[AdWordsAdvisor]

I know that this is a bit of a daft question as there are loads of different factors that influence CTR but I'd like to know what people consider low, average and high for different average positions.

Inbound, in the sense that the average CTR, system wide, hovers just above 2%, then 2.7% is slightly above average.

What you really need to be looking at is the ROI for each keyword and account.

True enough. CTR is still important, though, in that it can help you to appear higher on the page for less money. And it's pretty good measure of whether or not users are finding your ads to be relevant to their searches on your keywords.

AWA

[inbound]

Thanks AWA & sem4u,

It's reassuring to hear that it's O.K., ROI is also important but that's in my hands when I get the traffic.

One thing that does concern me is the time it takes for a campaign to kick into full delivery.

My ads have been on for a few weeks and judging by a previous test they are still not at full delivery. I wish there was a way to check numbers of actual searches made in a month on Google (possibly just on active keywords in a campaign that has been on for at least a few weeks as I know people would take advantage of the data otherwise)

There are some terms that have 10%+ CTR on what seems low search volumes, I can't believe that some of the terms are searched for so infrequently.

I guess I'll, and my client, will have to wait for full delivery.

[TrumanTiger]

sem4u:
>What you really need to be looking at is the ROI for each keyword and account.

AWA:
>CTR is still important, though, in that it can help you to appear higher on the page for less money.

Here's an example of how these comments mesh: In one account I have, the AdGroup with the highest (by far) CTR and highest number of click-thrus has the lowest conversion rate. Yet, the cost-per-conversion is very good because the clicks are costing much less. Make sense?

Bottom line: it is all about ROI. But having a good CTR (even if the conversion rate isn't that good) helps enhance ROI.

[fiu88]

Iwas at #1 and getting an 8% CTR...I lowered my CPC to fallinto the #3 spot and am now getting a 3% CTR....Sales are the same....I've noticed the mutiple clicks from the same IP within a short time span have dropped to virtually zero....