Dynamic Keyword Insertion Allows Brand Names?

Does using DKI bypass the trademark limitations?

[Merchantprince]

I've been reading up on Dynamic Keyword Insertion since yesterday when someone recommended it to me for my multi-product electronics store.

The question I have is whether or not I can 'get away with' advertising trademark brand names by using DKI. If I can bid (legally) on brand names AND use DKI to actively insert search terms into my ad headlines, then my ads would indeed display those trademarked keyterms - even though I didn't actually write the ad with those prohibited terms.

In other words, Google allows trademarked brand names in the ad - if they are the result of Dynamic Keyword Insertion (the customer typed in those terms which I AM allowed to legally bid on).

Please tell me I got this right?

[inasisi]

If only horses could fly :)

Google disapproves the ad if you use Dynamic Keyword Insertion and even if one of the words is a trademark that they do not allow in their ads. Atleast this was my experience from a couple of months ago.

[Merchantprince]

This is complete bullcrap. I can't use DKI if I bid on any trademarked keyterms and I have to sit there like some kind of dumbass writing ads, pretending that I don't know the names of the products I'm selling. This is total bull----, especially as Amazon.com and others use the same trademarked brand names in their own Google advertising.

My company is an incorporated business with a Federal Tax ID, a State Seller's Tax number and a wholesale license the same as any other offline business. Yet I am hamstrung by this ridiculous trademark/copyright B.S.

Sorry, I just had to vent there for a second....

Thanks for your reply. Working a database 12-14 hours a day every day for two weeks has me fried.