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Auto change ad word copy

Perhaps using an XML feed or similar?

         

jsaipe

9:06 am on Apr 27, 2005 (gmt 0)

10+ Year Member



I have started using ad words to advertise products on my site. So far I have created around 50 ads, but I can see that rising to hundreds if not thousands as my product list is large.

The problem is that I have published prices and discounts in the ads to improve relevancy and hopefully CTR. However, as my product prices and discounts can change daily it could potentially be a nightmare having to monitor the prices published in the ads on a daily basis.

Does anyone know of a mechanism such as XML or similar that can modify the prices or discounts published within the ads automatically without having to manually change the copy?

J

werty

2:11 pm on Apr 27, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The AdWords API might be your best bet:
[google.com...]

You could probably write something/get someone else to write a program that syncs with your inventory/price list.

Just be aware that everytime you change your adcopy there may be a lag time before the ads show up again.

eWhisper

5:27 pm on Apr 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you're a premium spender, you can also work with data feeds (similiar to froogle feeds), to manage changing prices.

jim2003

8:43 pm on Apr 27, 2005 (gmt 0)

10+ Year Member



Hello,

Any idea how much one has to spend to be a premuium spender? Thanks in advance for you help.

Regards,