Best method to outbid others?

How do YOu do it?

[zeus661]

Suppose you and another person are selling the same widget for the same company. What is the best way to outbid that person so you ad will show?

The only way I can figure is to keep rasing the bid amount on my keywords and doing searches until my ad shows. Are there any better ways to do this?

It could be very time consuming in going through 1000's of keyword representing 100's of ads.

Is there anyway to find out bid amounts on G Adwords other than doing what I stated above?

Thanks

[inferno]

u could set yoru bid price to the max price google suggest initially.

let me also say that sometimes being number 2 or even 3 is MUCH better than number 1.

number 1 gets a lot of click happy ppl who may or may not be interested in the item.

if you are in 2 or 3 and they click on you the likelyhood that they read your ad and clicked increases exponentially.

[wrgvt]

I encounter this all the time, and I'm happy to take the position right behind him and drive up his CPC.

Let's say one of my products gets 70% of its clicks from one keyword or unique set of keywords. My competitor is outbidding me, but I don't know how much. So I increase my bid for that keyword until I'm above him. Then I back off a few cents and I'm right below him. After that, he may be paying $1 per click, while I'm only paying 70 cents per click, even though my bid is 99 cents.

I get plenty of quality clicks and sales per day. The big number is always the ROI. I wonder if spending more per click is getting him a better or worse ROI than I am.

[zeus661]

I must not have explained well enough. I am talking about when to parties are selling the same company. Since Google will only show one ad how can you find out what your competitor with the SAME company is bidding?

[nyet]

wrgvt,

Except the guy on top might have better ctr and might be paying *less* CPC that you for the top position!

[wrgvt]

True. There are times when I want the top spot. Too often, though, I've found it more profitable to be 2 or 3.