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pausing / restarting campaigns

does anyone do this?

         

wolfgang

2:12 pm on Apr 21, 2005 (gmt 0)

10+ Year Member



We've decided that our most important traffic is during the day so we let our budget run out, pause the campaigns and restart again in the morning the next day. Has anyone else seen a lag in ad serving, especially for high volume keywords?

inferno

6:19 pm on Apr 21, 2005 (gmt 0)

10+ Year Member



i dont do this simply because a lot of ppl search at night, not just ppl in other countries, i for one do most of my surfing between 3 am and 4am.