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pausing / restarting Adwords campaigns

is there a lag in ad serving upon restarting?

         

wolfgang

2:17 pm on Apr 21, 2005 (gmt 0)

10+ Year Member



We're testing just serving our ads during the day and it appears some of our ads going live immediately and others can take hours to start getting served. Has anyone else seen this? Also, if you do this yourself, what is your experience with this ppc strategy? THanks.

AdWordsAdvisor

4:38 pm on Apr 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We're testing just serving our ads during the day and it appears some of our ads going live immediately and others can take hours to start getting served. Has anyone else seen this?

You can chalk this up to variable server delays wolfgang. Each and every change made to an account has to be updated to a ton of servers, and the time it take to do this can vary, due to many factors. The time range you've described sounds about right.

AWA

wolfgang

5:10 pm on Apr 21, 2005 (gmt 0)

10+ Year Member



Thanks Advisor. I don't suppose that there is some way of automating this on/off regimen is there? I'd have to get up at 4am to turn campaigns back on if I wanted to be assured of ads being served on the east coast at 8am then (it took about 3 hours today).

AdWordsAdvisor

5:15 pm on Apr 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks Advisor. I don't suppose that there is some way of automating this on/off regimen is there? I'd have to get up at 4am to turn campaigns back on if I wanted to be assured of ads being served on the east coast at 8am then (it took about 3 hours today).

wolfgang, this capability is not (at present, at least) available from within your AdWords account. It's certainly on the 'Wish List', however.

Although I am decidedly not an expert on the AdWords API, I'm reasonably certain it can be accomplished there.

Any AdWords API wizards out there want to take a shot at the question?

AWA

inasisi

6:39 pm on Apr 21, 2005 (gmt 0)

10+ Year Member



Yes.Very straight forward with the API. The script for this would be less than 10 lines long.