Keywords have reach unmanageble amount

[breny]

This is a twist on this problem. I deleted 130,000 keywords from my campaigns. BEFORE I did this, the message I received was that my keywords were APPROACHING an unmanageble amount. Now that I have deleted keywords they are telling me my keywords have REACHED an unmanageble amount and I can't add any more without deleting some.

This makes absolutely no sense.

I asked for an exception yesterday and was blown off. Today after I got the "you've reached unmanageable" message I've written again. No reply yet.

ARGH--I am so frustrated!

[Sujan]

There have to be some rules to when an account displays these two messages. And it isn't the number of total keywords in the account alone. There are more factors. If we knew them, we could try to avoid them and make our accounts better - before the message appears.

But, how so often, Google won't tell us more about it - and prevents us spending our money. I don't understand that :(

- Jan

[breny]

I've deleted yet more keywords and it still won't let me add any new ones.

Considering I spend about $5000 a month with them you'd think they want my business. Apparently not.

I can't resume a paused campaign either because it puts me over the imaginary, top-secret, "if I tell you I have to kill you limit" they've created.

[inasisi]

There was a previous post in this forum that said that the number of max keywords is also a function of your spend. If you spend $5000 a month for 130,000 keywords that means an average of $0.001 per keyword per day. No wonder Google wants to put such a kind of restriction. Their cost for calculating the Adranks, storing the stats and creating the reports e.t.c for each keyword might be much more. Don't flame me, I am just pointing out why Google wants to put such a restriction.

That being said, it definitely looks like a glitch if it gave a warning first and doesn't allow you to add new keywords after deleting it.

[breny]

I'm not griping about the restriction, per se. I'm griping that I delete keywords (like they friggin ASK) and I still can't add additional ones.

It's hard to play by the rules when the rules are arbitrary and they won't tell anyone what they are.

[edit_g]

130,000 keywords and spending $5000 per month... You're probably costing them that in bandwidth...

[breny]

I received a reply and they've fixed the issue.

Obviously $5000 a month isn't much to some of you big spenders, but I spend my time finding those niche words that I can still get for cheap. Everyone else can fight it out over the high-priced ones. I'll stick to the strategy that been supporting me full-time for over a year.

[limitup]

How do you get obscure keywords cheap when chances are they include more common short phrases. For example, if one of your obscure terms is "rent a blue widget in new york city" you are still competing against anyone bidding on "blue widget" and it seems like your CPC would still be relatively high. The only hope would be if you built up a great CTR for your obscure term, but chances are it doesn't get anough impressions and you don't get enough clicks from it to build up a nice history so you're really not going to benefit from an assumed higher CTR. Am I missing something here?

[MattyMatt]

On google my understanding is that exact matches like "rent a blue widget in new york city" get listed before broad matches like "blue widget". I know that is how Overture does it. So nitch words can be quite affordable. Please correct me if I am wrong.

For the record, I spend $5K a day and have 300K keywords and they have never given me any trouble with management.

[HitProf]

breny,

you deleted 130K keywords

just for my curiosity: how many do you have left?
(or: whith how many did you start when you got the warning?)

[limitup]

On google my understanding is that exact matches like "rent a blue widget in new york city" get listed before broad matches like "blue widget".

That is not my understanding. The way I understand it the only real benefit to exact matches is that most likely your CTR will be higher, and thus it will help you rank higher than the next guy who is paying the same amount but bidding on a broad match term. If exact matches are always listed higher than everyone and their brother would have 500,000 keywords and I just don't see it happening (or being practical for google).

[eWhisper]

On google my understanding is that exact matches like "rent a blue widget in new york city" get listed before broad matches like "blue widget". I know that is how Overture does it. So nitch words can be quite affordable. Please correct me if I am wrong.

Every keyword that qualifies to be shown goes through the same ad rank formula. No priority is given to exact matches.

The two reasons exacts work better are:
1. you know they will show if that search is completed. A phrase match keyword might not show for some searches containing your phrase.
2. it should get a high ctr since you're specifically bidding on that keyword, and presumably your ad is targeted to that search.