Performance Max Google Ads campaigns

Anyone have good things to say about them?

[Mark_A]

Various people have commented on other threads that they didn't have great results from Performance Max campaigns. In our case we tried one which started out with massive impressions, low CPC and low click through rates but it didn't develop into anything useful so we deleted it.

Our Google Advisor had encouraged us down the PMax route, and our most recent advisor also recommends PMax campaigns, saying existing campaigns are old hat, we need new campaigns, PMax or Demand Generation campaigns which they believe are the future.

I don't really see a great difference between PMax and broad match traditional campaigns, which cost us for less than relevant keywords.

Anyhow, anyone got a good word to say about Performance Max campaigns on Google?

[engine]

It seems no good words so far.

I'm tempted to suggest that google is recommending it because it'll earn more. But ten, i've become quite cynical over time.

[Mark_A]

Hi engine, thanks for your response. I am also cynical with respect to Google and their "advisors". There are so many aspects to their ads process which are not transparent it makes it very hard to judge what is the right thing to do and what not.

I wonder how the advisors are paid? We get a brand new advisor every quarter, and they all seem keen to make significant changes to the account despite that our overall CTR is pretty good.

[engine]

they all seem keen to make significant changes to the account despite that our overall CTR is pretty good.

Perhaps they are trying to prove they've made changes, which keeps there job!

If it ain't broke...
imho

[Mark_A]

It must be something like that.
Perhaps they are incentivised by our overall spend. Our spend goes up they get paid more, something like that.

However the Performance Max campaign we tried didn't spend much, it had massive impressions and a tiny CTR, basically it didn't provide any ROI for us so we deleted it.

[Mark_A]

I have a session tomorrow, last chance, anyone have anything positive to say about Google Performance Max campaigns?

[PCInk]

Yes. Performance Max campaigns with positively fill Googles bank balance from your money.

If Google are promoting it then it is designed to move money to their account. They do not care about how it affects you.

When you say you have a session tomorrow, do you mean they are calling you?

[Mark_A]

Hi PCInk, yes, I have a planned session with G on our account.
There are a couple of things I want to achieve.
PMax campaign isn't one of them!