How to stop my ads showing in xyz site?

[fischermx]

Is there a way to do this?
Could negative keywords biding work for the content network?
For example, if I bid on "blue widgets" and my competitor who sales "red widgets" is showing my ads, could I be removed if I setup a negative keyword for what it seems to be their targeting keywords?

[nyet]

you could , but it might also effect alternate content sites. also the author of the page in question might change the content and undo your attempts.

I don't think it would be a very effective way to get your ad off that site.

The inability to "deselect" where our ads run was one of the biggest factors in our company switching off content matching.

(that and a myriad of 'garbage' sites kept turning up in our logs. lots of click fraud.)

[fischermx]

Thanks for your commment, but

.. switching off content matching.

What did you mean here?

[nyet]

To be precise I should have said "switched off content network" sorry I sometimes mix up overture and google terms.

But a question, why ever would you *not* want you ad on the site of your competition? I'd ove that!

[fischermx]

Sorry, I didn't mean "my competitor", I had to say a related site.
The overall behavior is weird. I'm receiving like 30% of my content traffic from that site, though I have my ads targeted world wide (english) and there are thousands of sites in my niche.

Many people come from his site to my site. Like 80% of their "referals", just land in the main page and go, they don't navigate to anything. My ads are 100% accurate about my site (a technology directory).
I'm pretty sure he is buying cheap traffic, though I don't want to denounce it with google (it looks like "made for adsense") since like 20% of their does navigate and seems to like my site!, so, I'm a bit puzzle about what to do. But I don't like a single site eating about 30% of my budget either.

In brief, the reason is the low quality of his visitors.

[nyet]

Welcome to the Content Network!

Sorry, I don't mean to make light of your issue. Those "made for Adsense" sites are garbage (IMHO) and the reason we now opt out.

We were not happy with Googles policy of fraud checking and refunds. The straw that broke the camels back was a site some college kid put up which had a page solely targeted to our niche. We would get no hits from his page for a week and then 100 in one day. ALL the hits were different ip's but ALL from the same .edu ip range.

<i>Clearly</i> this kid was making his beer money by having his chum click our ad from all over campus. Our service has no clear college-kid angle.

But Google said they would not refund those clicks.

Now we don't really have the time to police this kind of thing ourselves. Also the ROI on adsense stunk for us so we opted out.

Until there are quality based "tiers" of Adsense Advertisers WE can select and/or the ability to block ads ourselves from particular sites we won't be doing any Content Network advertising.

[fischermx]

Don't you think that a good and quick aspirine would be to add a list of non-desirable sites, just like adsense to block competitors?
I know many will complain that's not a real long term solution, but that's better than nothing.
I'd like to have such option even if I have to do the cleanup myself.

[nyet]

Or how about let the advertiser define ROI bench mark which must be met or the ad does not show.

In our case we would say : "Don't display our ad on an Adsense site which does not on average produce visitors which don't visit at least 3 pages (on average) on our site."

SInce each advertiser would define different criteria, the scammers wouldn't know what they are.

[inferno]

content network is almost completely worthless, you would would be better off spending more cpc on the search network than spending lower cpc in search+content.

and you can take that to the bank my friend ;-)

[FromRocky]

How to stop my ads showing in xyz site?
Is there a way to do this?

Generally, I don't know whether we can prevent our ads showing in the undesirable sites. But in your case, I know a way to force the xyz site to filter out your ads showing. If not, you at least minimize the loss or may get a positive ROI.

[mifi601]

force the xyz site to filter out your ads showing

and that would be?

[FromRocky]

and that would be?

The most EPC the site can get from your ads is $0.03. Its earnings will drop depending what you paid CPC before to $0.05 now. The owner will think this drop is due to smart pricing. He/she will have a look into the ads and recognize that your ad is not revelent to the site. Therefore, your ad may be dropped from this site. If not, you paid the ad at a minimal anyway.

[mwilliams]

Its earnings will drop depending what you paid CPC before to $0.05 now.

i'm not following... are you saying lower your bids to .05 for that ad group? that would adversely affect your rankings on Google and the search network though, wouldn't it?

plus, i don't think he'll necssarily drop your site just because it's not relevant. if he's getting any money at all from it, he probably doesn't give a hoot about relevancy.

those darn beer-guzzling college hooligans!

[FromRocky]

i'm not following... are you saying lower your bids to .05 for that ad group? that would adversely affect your rankings on Google and the search network though, wouldn't it?

I didn't say you should bid 5 cents to that ad group. The rankings on both the search and content networks(except this mentioned site and the similar sites) won't be affected.

I learned this tricks by reading from this forum and did some testings. Read between the lines especially the AWA posts in the related topics. That's all I can say.

[nyet]

Why all the subterfuge?

If you thought of it, I am sure G's engineers have.

[FromRocky]

If you thought of it, I am sure G's engineers have.

Actually, there is more than one way to do it.

Sure, G's engineers have thought about it. I don't think this is a loophole but a product of the best working AdSense algorithm.

[dvduval]

Yes, I got in big trouble on the content network. My bill for the content network ended up being more than 10 times than for the search network alone. I had decided to try it out for a short time to see if it would help me. I checked back 3 weeks later, and the bill was something like $1500, and I was used to paying about $125/month. Needless to say, the customer was not happy.