Am i doing something wrong?

[chainazo]

The problem I have is that once I launch an ad campaign, the first few days the campaign works very well and I get a lot of leads. After those first good days, suddenly I don't get any more contacts (not a single one, as if the campaign was paused). But of course, the daily budget is still consumed.

That is to say, every day I paid x and received x contacts, suddenly I keep paying x per day but I receive zero contacts.

This happened to me every time I started a campaign.
It is important to clarify that I do not make any change in the campaign to make this happen (I do not change any match, I do not change the budget, nor the geographic area, I do not do anything different between when I received contacts and when I do not receive them).

What could be the problem?. Thanks for your help

[Mark_A]

If Google is taking your daily budget you should be able to see what keywords it is triggering and most of the search terms that are triggering them. Follow the money.

Just to add, Google only charges you when someone clicks on one of your ads. So if they are charging you, somewhere someone is looking at and clicking on your ads.

[chewy]

I'm maybe coming from a different camp. I think there's more to this picture.

If no changes were made by the end user, yet performance (leads generated) does drop off, it seems something else might be going on. For sure - check your known keywords, and the ones that are sort of hidden in the Search Terms (Query) Report. Next, are you using broad match? If so, it may be that the algo sees that over time and starts to interpret it more broadly in a way to "help you" get more traffic. Not sure this happens but you might be able to see it when looking at click through rates and other metrics on a per keyword or search query. Have you looked at cities where traffic is originating? Does that change over time? Are you doing dayparting? Have you looked at Quality Score or AdRank? In my experience, a new account often gets a grace period where it gets a nice CTR etc and then over time, if the account does not perform as well as other bidders in a similar auction, QS is adjusted downward. Sometimes bidding can over-ride this, sometimes not. I have also seen (in rare instances) lots of zero-time-on-site clicks which I assume are clickbots or other fraudulent activity - usually from somewhere across the pond (like Russia or China - or my favorite Bangladesh) Nobody to speak with anymore at Google (unless you are spending a pot-load of money - and even that may not help), but keep an eye out for this. Oh yeah - are you advertising to Google Search, or Google Search Network - or Google Display - maybe PMAX? All have very different management approaches! Lots more to look at - but I'm finding now even this kind of thing is hard to do for me after 20+ years thanks to GA4. Let us know what you find. Good luck!