ie. ads shown more often than others perhaps?
is there a purpose for having a good overall account ctr?ie. ads shown more often than others perhaps?
I think the real "benefit" of having a good overall CTR is that means that you have an account full of keywords with good CTRs, which in turn can mean that your ad positioning per keyword is good, and your CPC is lower than for those with less targeted ads/keywords.
And, BTW, a lower CPC makes your budget go farther. So, yes, in this way your ads can show more often for a given budget. ;)
AWA
edit: Also, this 30% keyword is very high volume.
richard nice to see you here... that's an interesting idea.
by the way guys, is there a way to salvage a keyword like this? Is there anything I can do to continue to use this keyword aside from deleting and readding it? This keyword converts so well for me but it just gets disabled after a while, most of my clicks comes from partner search sites.
[keyword1] Disabled 40 3,850 1.0% $0.10 $3.82 2.6
"keyword1" Disabled 289 23,089 1.2% $0.32 $90.50 2.3
Lets say I have an account with 5k keywords. Most of which deliver 5.0% CTR. Now lets say to build Ad Rank, I have one keyword that bangs out 30% CTR with my ad. If I ran this one keyword at 30% CTR for one week. Then re-add all my other keywords, will I then have the benefit of huge Ad Rank with my other 4999 keywords that I removed while I used this one 30% CTR keyword to build rank?
I mean 2k, and 1,999, not 4,999.
Richard Overvold, your ad's position is primarily associated with your per-keyword CTR, and to a lesser degree with a specific keyword's relationship with the specific ad which it brings up, in cases in which there are more than one ad, in an Ad Group.
So, no - pumping up your campaign, or account CTR by running only one top performing keyword will not really effect your positioning for other keywords. It'll just prevent you from showing on a lot of keywords that might bring you good results. ;)
As sort of an aside, and just IMO, one of the most important keys to improving position with AdWords, stated rather bluntly, is this:
* Use only excellent keywords. Don't continue to use marginal or bad ones. Then support them with brilliantly written and carefully targeted ads, and a competitive Max CPC.
AWA
by the way guys, is there a way to salvage a keyword like this? Is there anything I can do to continue to use this keyword aside from deleting and readding it?
tsinoy, the only way to re-use a disabled keyword is to first delete it, everywhere it occurs in the account, and then re-use it in a new Ad Group - with a very carefully written and targeted ad.
If the keyword is really critical to you, you might want to consider making it the only keyword in the Ad Group, which gives you your best chance of making sure that the ad itself is absolutely on target to the keyword.
This'll give you your best shot, but is not a guarantee of success, especially if the keyword has been disabled multiple times before.
(I'd also add that if a keyword is continually disabled, it might be wise to start experimenting with other keywords, to see if you can find some that will give you equal results, while also proving relevant to Google.com users, as measured by meeting the minimum CTR standards.)
AWA
Has anyone ever expreienced a 'rehabilation' of a word? I'd love to know.
Everytime we have tried exactly what AWA said we achieved better CTR like 3% for the word to have it disabled again after *very* few impressions (maybe 50-100, if that).
Support has always told us that this is "because it never really escapes it's past history".
The problem (or opportunity, really) is that sometimes the ad wording in relation to the keyword are key to getting better and sometimes have everything to do with getting really great ROI.
No since we are not perfect with this balance right out of the gate, I really wish we could (now that we are better and smarter at this) give our words another REAL go of it.
It has *never* been my experience that this can really happen.
Unfortunate.
For broad matches, there seem to be two scenarios.
1. There is another keyword in the account which can also be broadmatched to the same words (i.e. when broadmatch widget and widgets both show for 'test widgets' (plurals don't always get broadmatched to singulars)), then reinclusion can sometimes not work, but I think it's Google running the other matching option more often.
2. When there isn't another keyword being broadmatched, then usually successful after following all of the above steps.
Disabled $1.15 7 584 1.1% $0.55 $3.84 2.6
Disabled $1.15 5 699 0.7% $0.63 $3.11 4.3
Disabled $1.15 4 819 0.4% $0.46 $1.84 3.2
Disabled $1.15 29 824 3.5% $0.05 $1.45 1.1
Disabled $1.15 21 1,384 1.5% $0.06 $1.10 2.4
Disabled $1.15 8 1,596 0.5% $0.32 $2.50 2.1
Disabled $1.15 27 2,011 1.3% $0.73 $19.66 1.0
I will try the inclusion strategy that you(AWA, eWhisper) have suggested and we'll see if these keywords will again be disabled.
Just curious does any body know what the reason is why google won't want to include the search partner networks "ctr%" in it's computation whether a keyword should be disabled or not?
