AdWords equivalent to OVKEY / OVRAW

[blaze]

I'm assuming there aren't any, just want to make sure in case I've been doing a lot of work when there is a short cut.

[howiejs]

Can you explain / define:
"OVKEY / OVRAW"

[tsinoy]

not sure if this is what you are looking for... you can use {keyword} in your url.

example.

[example.com...]

[blaze]

I'll give that a shot. Wasn't sure if it would URL escape or not.

Kinda nervous about making changes in my adwords account, but I guess I'm going to have to eventually.

OVKEY is the keyword you bought the ad for in overture.
OVRAW is the raw search phrase they used to trigger the ad.

[inasisi]

{keyword} is the equivalent of OVKEY. There is no equivalent to OVRAW or OVMTC in Google. (OVMTC indicates the type of Match)