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AdWords equivalent to OVKEY / OVRAW

         

blaze

7:12 pm on Apr 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm assuming there aren't any, just want to make sure in case I've been doing a lot of work when there is a short cut.

howiejs

8:04 pm on Apr 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Can you explain / define:
"OVKEY / OVRAW"

tsinoy

8:11 pm on Apr 9, 2005 (gmt 0)

10+ Year Member



not sure if this is what you are looking for... you can use {keyword} in your url.

example.

[example.com...]

blaze

10:52 pm on Apr 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'll give that a shot. Wasn't sure if it would URL escape or not.

Kinda nervous about making changes in my adwords account, but I guess I'm going to have to eventually.

OVKEY is the keyword you bought the ad for in overture.
OVRAW is the raw search phrase they used to trigger the ad.

inasisi

3:25 am on Apr 10, 2005 (gmt 0)

10+ Year Member



{keyword} is the equivalent of OVKEY. There is no equivalent to OVRAW or OVMTC in Google. (OVMTC indicates the type of Match)