Convert Traffic to Sales

[grantmcscott]

Hi
I am new to this and have been testing a ad on adwords for a page on my site. I have had about 120 clicks but have not converted any traffic to sales. The search terms that have been used look like people wanting the product but no conversions as of yet.

Can anyone advise what I could change about the page to try and convert some traffic. The majority of traffic is from mobile phone 55%, Desktop 32% and tablet 14%

<snip>
Thanks for any advise

[edited by: buckworks at 2:18 am (utc) on Aug 30, 2022]
[edit reason] Removed specifics [/edit]

[buckworks]

Sorry, we don't allow specific details that would identify your website.

Before I snipped the URL I took a peek at the page and noticed several spelling and grammar errors. Fixing those would improve your credibility.

On the ads side, the first and easiest thing that comes to mind would be to check your geo-targeting. Make sure your ads are only showing in places you'd actually ship to.

Also, give some thought to identifying queries that should be blocked. Being more selective about who sees your ads will often make campaigns more cost-effective. Inspect your query reports and also do some research with a keyword suggestion tool or two. Your mission is to identify search terms that are off-target and start building your negative keyword lists.

Example: someone wants a recipe to make the product, or maybe they're wondering about allergies, or maybe there's a song lyric that mentions the phrase.

I think every negative keyword list I've ever built includes the word "lyrics"!

[tangor]

Perhaps the traffic is not actual humans? One forum to learn about that side of the experience is:

[webmasterworld.com...]

Helps separate the automated stuff from humans and how to block it.