How to combat Google's AI user intent interpretation on exact match searches?
My chosen keyword to get customers:
[WEBSITE REDESIGN SERVICES]
= businesses looking to renovate their websites
And then in search queries
Google's AI metamorphosis of my keyword:
WEBSITE MAKEOVERS
= web designers looking at redesigns for inspiration
So basically, even if I use exact match, Google disregards my choice, regardless of my/user intent and relevance thereby wasting my money, increasing bounce rate and decreasing quality score...bravo Google, that's just great!
So how does this game work?
1. Let Google waste your money with irrelevant "exact"/phrase match & ad negative keywords on the fly indefinitely.
2. Ad tons of negative keywords manually, use exact match and cross your fingers Google won't rip you off too much.
3. Is there a way to further increase specificity by combining search operators, maybe something like [KEYWORD1] AND|OR [KEYWORD2], so in example above:
[website redesign 'services'] could morph into [website makeover 'services'], so services is the common denominator and must ABSOLUTELY be included in ALL queries?
3. Other suggestions?
Please reply with with 1,2 or 3?
