We use to be able to get new ads running system wide within one business day. However, now it's taking as many as five business days for these ads to start running. Please hire some more people and get this review process improved. Maybe you could hire people from outside of the San Francisco area that will work for less money, but still do a good job for you. I know the cost of living in the valley is very high and it must be hard to find quality people that will do this type of job for the money you're probably wanting to pay them. However, most of the country has people willing to do the job for less and they will still end up netting out more money, bottom line, because the cost of living is so much less.
Thanks for listening.
Please hire some more people and get this review process improved...Thanks for listening.
Point well taken, MarkHutch.
The review teams grow every day - but interestingly, so does the number of ads to review! Rest assured, though, that speedy review has not escaped our notice as a priority item.
One tip for those who would like faster review: make sure the ads you submit are approvable the first time you submit them. It slows everyone down, for example, when an advertiser submits, say, 1000 ads and 20,0000 keywords with poorly applied keyword insertion. Sometimes the same 1000 ads have to go through review multiple times before they eventually get to the point of being approvable.
This takes a lot of time for everyone concerned. Including the folks whose ads are in the queue behind the above mentioned 1000 ads.
If all ads submitted were approvable the first time around, the approval process would be hugely speeded up. I kid you not.
Certainly something to shoot for. ;)
AWA