We have two similar businesses we run, with two different adwords campaign. Basically we sell the exact same service under two names. The original person who set up the adwords did so under two different accounts. One is nice, neat and organized. The other is about two years old now and a total mess.
I want to convert them into one nice neat account, basically taking the campaigns that are productive and copying them to the new account that was set up about a month ago.
My question is what are the negatives about doing this? The person who used to manage the accounts left the company, and I am not too knowledgable about Adwords, although I am learning very quickly and am getting good results.
If you use two accounts, then you can have two ads at once (assuming the ads go to different websites).
However, if the purpose of having multiple accounts is solely to have more than one ad at a time, you could become banned by AdWords. If there are legitimate reasons for having multiple accounts, and Google approves, then there isn't a problem.
If you are getting good results from content match, be careful how you reorganize them as sometimes there's a difficult balance to find the same exposure again.
So I would like to have one account, for ease of management, and then really the exact same campaigns set up for two different websites. So one campaign would go to one website, and one would go to the other.
If you have the exact same keywords in two different campaigns within the same account, you'll have little control over which ad is shown for any given search if they are set at the same max CPC. If they are different max CPCs, one campaign will start to show a lot more than the other one.
If you want certain keywords togo to one website, and others to another, then you need to make sure your campaigns are structured well to maintain that control.
What is happening now is all the keywords that were doing fine with the existing campaign are now all "on hold"
I guess I'll just make do with 2 seperate accounts.
