So now my concern is there is problem with conversion data like its shows 1.5 ro 2.5 etc
So why it's happen and how to fix it?
RhinoFish
8:06 pm on Mar 28, 2022 (gmt 0)
Google Ads used to default to LastIn only, 100% of the credit belongs to the Last click.
Today, you can configure, in the Conversion Module, all sorts of attribution plans, most now give partial credit to separate clicks (when more than 1 click occurred, within the Conversion Window, for a sale).
These other attribution models are superior to LastIn, LastIn gives ZERO consideration to all clicks that preceded the Last click, and your instincts should tell you this method can't possible be the most accurate of the choices we have available.
I prefer Data-Driven Attribution (DDA), and when you don't qualify for DDA, I find Position Based is the next best. Your mileage may vary.
