I was running some youtube ads, been spending £3-£4k /day consistently for 6 months, sweet no problems
I made a change to the schedule other day, I noticed most leads were coming in at 2/3am and by time the team got back to them the next day they wouldn't reply
so I tried setting the ad schedule do 7am > 11:45
tried that, didn't work, so switched it back to normal
now my ads wont spend at all, it might spend £1-2.50 tops, but for the most part nothing happens
on the one campaign where something did happen, it got ad clicks but no one converted to a lead, where usually id get a 10-15% opt in conversion
any help is appreciated