How do I fix poor landing page experience?

landing page

[God999]

Hello,

How do I fix poor landing page experience? I have CTR and relevance above average, but my landing page is poor.

<snip>

Is there a tool that can tell me what should I do to increase landing page experience?

Thank you!

[edited by: engine at 10:50 am (utc) on Nov 17, 2021]
[edit reason] No specifics, thanks [/edit]

[tangor]

@God999 ... Welcome to Webmasterworld.

Tools for this are largely hocus pocus. What you need to do is improve your landing page FOR THE USER. You have only one shot to achieve that, so all best effort needs to be done.

Such as: Info and content presentation QUICKLY and EFFICIENTLY presented without a ton of ads getting in the way. Look at your competitors and see what they are doing!

[RhinoFish]

Are you using Google Search Console, they give you a bunch of hints there.

Run it through Google's latest version of Page Speed, especially look for mobile usability issues.
[pagespeed.web.dev...]

[wldmcanada]

Site Bounce rates that exceed 60% indicate a low-quality experience, which can be remedied by A/B testing. With a good landing page experience, visitors are more likely to convert and sign up for your email list or buy from you. To help increase the number of sites bounces you should make sure your landing page is user-friendly with things like high-resolution visuals, an easy navigation bar, Customer testimonials with photos and videos often work really well in this instance.

It's also important that your website is very mobile-friendly since potential customers access their websites from all types of devices - including tablets and smartphones - on the go!

[not2easy]

Hello wldmcanada and welcome to the forums. The strategy you suggest seems counterintuitive:

To help increase the number of sites bounces

Why would you want to increase bounce rate? That will make your ad cost higher.