I suppose you're talking about SERPs & AdWords. They have absolutely no connection whatsoever.
If your URL is working and your ad is showing, anyone clicking on it will land on your site.
In order that your site appears on SERPs, you have to be indexed by Google bots, and that is completely different.
That's why AdWords is recommended - although it has a cost, your (targeted) ads will appear in a away that you can customize.
You might find this of some use:
[google.com ]
Syzygy