Does anyone know the following?
Am I right with Overture their are NOT Broad, Phrase, and Exact matching of keywords? You just list your keywords brackets and quotes? or anything else?
If I were to run ads like I have in Google do I have to prepay for every ad? I have several hundred ads in Google and I could see if I were required to prepay them all it may cost me $5-10K.
Thanks
I am wondering how many here also use Overture. I have gome through the process of signing up but stopped when I saw I had to prepay for the month, and that was just for one ad.
On the other hand Overture claims to reach 80% of Internet surfers. Listings will appear on Yahoo, AllTheWeb, MSN and Altavista. Overture Also allows you to see the bids of other advertisers and Overture offers an auto bid program for advertisers. You really should use both Google and overture to see the results for yourself.
If I were to run ads like I have in Google do I have to prepay for every ad? I have several hundred ads in Google and I could see if I were required to prepay them all it may cost me $5-10K.
You really should use both Google and overture to see the results for yourself.
Agreed.
Zeus661, I think it makes a lot of sense to at least give it a try - as you can extend your reach to a whole different collection of partner sites. However, I also agree with another thing that robotsdobetter said, which is:
Overture can be a big change from Google...
Over the years I've talked with scores of advertisers who were making the reverse transition (Ov to AdWords), and the biggest mistake that a lot of them made was to assume that, because both programs offered the same essential thing (PPC advertising), that they also operated in essentially the same way.
However, this is not really the case.
So I'd advise that if you give Ov a try, that you do it with a fresh eye and an open mind - and that you treat your notions as to 'what works for PPC' with a healthy dose of suspicion. ;)
AWA
Overture can be a big change from Google, but you will learn fast. The bad thing about Overture is that you must spend $20 every month,
Either they changed that or they like me :)
I left my account alone for at least 2 months twice and the balance was left intact, even when I started another ad.
patient2all
The only problem is that their interface is soooooo totally awful and slow and non-intuitave that everytime I go to their site to (try - sometimes unsuccessfully) increase our buy I need a drink afterwards!
bottle lime.. google just gives more traffic, but overture has more targetted.. and you pay for it.
Still, I agree that overture's click through rate seems to be higher, but I'm not sure that in my industry (computer networking) it gives a better ROI, we're in the process of making those calculations and I'll let you know if i'm wrong.
I think that in general if you are a large company spending oodles, definately consider overture. if you're a smaller company, beware, lag times in postings and 'pure bidding war' mentality can take a toll on your bottom line. Google is the way to go if you have a small company with killer content.
If you're a middle guy like me then go for both and analyze your ROI through internal tracking.
It has been my experience that results will vary greatly depending on industry, product, ad text, etc.etc. I just don't think there are many (or any) generalizations which hold true for all users.
(save one: Overture's UI is really bad)
i've found with overture is less clicks, more expensive but better conversions, google.. more clicks less costs.. alright conversions.
bottle lime.. google just gives more traffic, but overture has more targetted.. and you pay for it.
I totally agree with that. I have better conversions with Overture too. Plus, competitors are clicking on my AdSense ad all the time, but not on my Overture ad.
Another bad thing I recently noticed about AdSense is that my existing customers use my ad in Google as a bookmark!
If you're spending a few dollars and require customer service, Overure wins hands down.
!
For the life of me I could not even find the customer service telphone number on the overture control panel!
[content.overture.com...]
and visit the overture PPC thread.
Good Luck!
I think it is very much a site to site product to product case for how Overture and Google work. Some people rave about Overture, but I can probably count on one hand the number of sales I got from them this year. With a lot of fingers to spare. Google on the other hand get $200 to $400 a month from me with no complaints. They just seem to get buyers instead of junk trafic from strange searches I have never heard of.
The one thing Overture has ovver Google is that they treat a multi word exact match as more important that some one word broad match. On Google, I have several ads above mine that are totally irrelavent. Not only do they not sell the product that the person searched for, but they used the stupid wild card feature to put the keywords into their ad to make it seem like they do. I had fun with a couple of their customer service people asking about the products they had advertised and then asking them if they thought it was false advertising to advertise something they had no intention of selling just to lure people into their site and what they thought the FTC would think about that.
I am wondering how many here also use Overture.
