I'm sure most of you have seen it, but thought it might bring a smile to someones otherwise annoying day :)
ahbidee ahbidee ah that's all folks!
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Being the constant skeptic, I ran a campaign ONLY for "Heard and MacDonald Islands" for two weeks to see if I would pick up any impressions.
Now the demographics for Heard and MacDonald Islands are as follows:
HUMAN OCCUPATION: Uninhabited
LOCATION: between Australia & Antartica.
The good news, 0 impressions/0 hits.
Otherwise, I would have questioned the Geo-Targeting something serious :)
(Unless there was some scientist camping there with an excellent Wi-Fi who was interested in my widget).
patient2all
Well, besides Google Adwords, Adsense, Translation, ...etc, there should be a section Google Fun!
And yes, Google Interface has a few very amusing languages (how about "bork, bork, bork" or"Elmer Fudd" or "pig latin")
I had a site that I laboriously translated into Spanish and showed in Spanish speaking countries. It got few impressions for the Spanish keywords and I wondered why.
I had the campaign paused but decided to take another look. While I had specified the countries correctly, I still had the "Languages" setting at English. Today it's got a CTR of 3.5% after being like .2 the entire time it was running.
Something that was pointed out to me when I was new: By default, your campaign will be set to show in all countries. Depending on your product or business, you may not want impressions wasted in places where you have little or no chance of finding interest in your ad.
My CTRs went up for a campaign that only shipped in the United States when I changed the country setting to "United States". I often notice ads where people probably don't realize they're being seen all over with prices in pounds (or is it Euros now? I'm pretty provincial!) and whose ads are obviously designed for a different region than the US.
Those country and language settings are very important but easy to gloss over when setting up a campaign quickly.
patient2all
Still, I am a little bit confused about what you said about your "spanish" campaign.
Shouldn't your ad been displayed only to people in spanish countries that had "English" set in Google Preferences?
So I can understand why you had only a few impressions, but I don't understand why your CTR is so small.
As far as I know, if you set a campaign for English and target it to many countries (including let's say Germany, France, Spain, etc), in those countries your ad should be served only to people having English language set in Google browser.
If it's not so, I should reconsider my strategy....
PS: There are (many) countries in Europe that chose to keep their currency. You could check Google's currency list.
Still, I am a little bit confused about what you said about your "spanish" campaign.Shouldn't your ad been displayed only to people in spanish countries that had "English" set in Google Preferences?
So I can understand why you had only a few impressions, but I don't understand why your CTR is so small.
Mike,
My ad was in Spanish as was my site. While my world knowledge is limited, I would imagine that most people in Spanish speaking countries have their language preference set to Spanish and see the web in Spanish.
Google does not automatically translate your ad into another language, of course, but I wrote the ad in Spanish. I would think the number of people in Spanish speaking countries who search in English would be in the minority and most search in their native language.
I could well be wrong, this was an experiment. However, now I'm getting far more than the 1-2 impressions a day that I was getting when English was the language setting.
My best guess for the low CTR when English was the language setting for the Spanish countries could be that those who are fluent in English and searching in English are more likely to be doing research rather than looking for things to buy.
I, too, may be confused. This was a whole new "world" for me! I keep trying to expand my meager but encouraging empire :)
I have adult campaigns, kosher campaigns and a bunch of niches I won't spread here :)
You've got to be diversified. I can jump from the street-smart rap of a barker outside a peep show to the sage wisdom of a Grand Rebbe in seconds :)
patient2all
I'm doing the same for US, targeting the United States but all languages, to take into account the computer may be in a Spanish or other language, but the IP is from the US.
Does this make sense?
I know I used to search for French stuff via Google.com and ads and natural searches would pop up regardless of my 'English' setting.
I would imagine that if no META tag is specified for "Language-Content" a site will show up all over the world assuming that Google abides by those META tags.
I'm doing the same for US, targeting the United States but all languages, to take into account the computer may be in a Spanish or other language, but the IP is from the US.Does this make sense?
It does to me! I just went around to all my US campaigns and changed them to all languages. Might have been missing out on 5% of potential viewers or so!
Thanks,
patient2all
I have swedish family who are obsessed with the Swedish Chef and I sent them the link yesterday. Absolutely hilarious. :)
